Learn · NPTEL

Course11010143918 lectures

Business Fundamentals for Entrepreneurs (Part 2: External Operations)

Prof. Devdip Purkayastha · IIT Bombay

Start with lecture 1 At NPTEL

Lectures

week-01

  1. Week 1: Module 1: Part1: Market Research Video
  2. Week 1: Module 1: Part2: Market Research Video
  3. Week 1: Module 2: Part 1: Customers and Segments Video
  4. Week 1: Module 2: Part 2: Customers and Segments Video

week-02

  1. Week 2: Module 3: Part 1: Value Based Marketing Video
  2. Week 2: Module 3: Part 2: Value Based Marketing Video
  3. Week 2: Module 4: Part 1: Marketing Communication Video
  4. Week 2: Module 4: Part 2: Marketing Communication Video

week-03

  1. Week 3: Module 5: Part 1: Sales Channels & Distribution Video
  2. Week 3: Module 5: Part 2: Sales Channels & Distribution Video
  3. Week 3: Module 6: Part 1: B2B & B2C Selling Video
  4. Week 3: Module 6: Part 2: B2B & B2C Selling Video

week-04

  1. Week 4: Module 7: Part 1: Customer Service Management Video
  2. Week 4: Module 7: Part 2: Customer Service Management Video
  3. Week 4: Module 8: Part 1: Supply Chain Management Video
  4. Week 4: Module 8: Part 2: Supply Chain Management Video
  5. Week 4: Module 9: Quadrangle of Success Video

Live Session

  1. Live Session 06-03-2024 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Bombay
Department
Management
Teacher
Prof. Devdip Purkayastha
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed