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Course11010162853 lectures

Business Fundamentals for Entrepreneurs

Prof. Devdip Purkayastha · IIT Bombay

Start with lecture 1 At NPTEL

Lectures

week-01

  1. Week 1: Module 1: Part 1 - OVERVIEW OF A BUSINESS? Video
  2. Week 1: Module 1: Part 2 - OVERVIEW OF A BUSINESS? Video
  3. Week 1: Module 2: Part 1 - COMPANY & STRUCTURES Video
  4. Week 1: Module 2: Part 2 - COMPANY & STRUCTURES Video

week-02

  1. Week 2: Module 3: Part 1 - VISION, MISSION, GOALS, STRATEGY & CULTURE Video
  2. Week 2: Module 3: Part 2 - VISION, MISSION, GOALS, STRATEGY & CULTURE Video
  3. Week 2: Module 3: Part 3 - VISION, MISSION, GOALS, STRATEGY & CULTURE Video
  4. Week 2: Module 4: Part 1 - INNOVATION & PRODUCT DEVELOPMENT Video
  5. Week 2: Module 4: Part 2 - INNOVATION & PRODUCT DEVELOPMENT Video

week-03

  1. Week 3: Module 5: Part 1 - MANUFACTURING & QUALITY Video
  2. Week 3: Module 5: Part 2 - MANUFACTURING & QUALITY Video
  3. Week 3: Module 6: Part 1 - FINANCE & ACCOUNTING Video
  4. Week 3: Module 6: Part 2 - FINANCE & ACCOUNTING Video

week-04

  1. Week 4: Module 7: Part 1 - LEADERSHIP & HUMAN RESOURCES Video
  2. Week 4: Module 7: Part 2 - LEADERSHIP & HUMAN RESOURCES Video
  3. Week 4: Module 8: Part 1 - ENVIRONMENT, SOCIETY & GOVERNANCE Video
  4. Week 4: Module 8: Part 2 - ENVIRONMENT, SOCIETY & GOVERNANCE Video

week-05

  1. Week 5: Module 9 Part 1 - MARKET RESEARCH Video
  2. Week 5: Module 9 Part 2 - MARKET RESEARCH Video
  3. Week 5: Module 10 Part 1 - CUSTOMERS & SEGMENTS Video
  4. Week 5: Module 10 Part 2 - CUSTOMERS & SEGMENTS Video

week-06

  1. Week 6: Module 11 Part 1 - VALUE BASED MARKETING Video
  2. Week 6: Module 11 Part 2 - VALUE BASED MARKETING Video
  3. Week 6: Module 12 Part 1 - MARKETING COMMUNICATION Video
  4. Week 6: Module 12: Part 2 - MARKETING COMMUNICATION Video

week-07

  1. Week 7: Module 13: Part 1 - SALES CHANNELS & DISTRIBUTION Video
  2. Week 7: Module 13: Part 2 - SALES CHANNELS & DISTRIBUTION Video
  3. Week 7: Module 14: Part 1 - B2B & B2C SALES Video
  4. Week 7: Module 14: Part 2 - B2B & B2C SALES Video

week-08

  1. Week 8: Module 15: Part 1 - CUSTOMER SERVICE MANAGEMENT Video
  2. Week 8: Module 15: Part 2 - CUSTOMER SERVICE MANAGEMENT Video
  3. Week 8: Module 16: Part 1 - SUPPLY CHAIN & LOGISTICS Video
  4. Week 8: Module 16: Part 2 - SUPPLY CHAIN & LOGISTICS Video

week-09

  1. Week 9: Module 17: Part 1 - BUSINESS RISK & MANAGEMENT Video
  2. Week 9: Module 17: Part 2 - BUSINESS RISK & MANAGEMENT Video
  3. Week 9: Module 18: Part 1 - BUSINESS INFORMATION & MANAGEMENT Video
  4. Week 9: Module 18: Part 2 - BUSINESS INFORMATION & MANAGEMENT Video

week-10

  1. Week 10: Module 19: Part 1 - BUSINESS TYPES & MODELS Video
  2. Week 10: Module 19: Part 2 - BUSINESS TYPES & MODELS Video
  3. Week 10: Module 20: Part 1 - SOCIAL BUSINESS DEVELOPMENT Video
  4. Week 10: Module 20: Part 2 - SOCIAL BUSINESS DEVELOPMENT Video

week-11

  1. Week 11: Module 21: Part 1 - STARTING UP A NEW TECHNOLOGY VENTURE Video
  2. Week 11: Module 21: Part 2 - STARTING UP A NEW TECHNOLOGY VENTURE Video
  3. Week 11: Module 21: Part 3 - STARTING UP A NEW TECHNOLOGY VENTURE Video
  4. Week 11: Module 22: Part 1 - STARTING UP A NEW SOCIAL VENTURE Video
  5. Week 11: Module 22: Part 2 - STARTING UP A NEW SOCIAL VENTURE Video

week-12

  1. Week 12: Module 23: Part 1 - BUSINESS CASE DISCUSSION Video
  2. Week 12: Module 23: Part 2 - BUSINESS CASE DISCUSSION Video
  3. Week 12: Module 24: COURSE RECAP & WRAP UP Video
  4. Week 12: Bonus Module: THE QUADRANGLE OF SUCCESS Video

Live Session

  1. Live Session 01-04-2025 Video
  2. Live Session 17-04-2025 Video
  3. Live Session 22-04-2025 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Bombay
Department
Management
Teacher
Prof. Devdip Purkayastha
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
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