Learn · Business Fundamentals for Entrepreneurs

Lecture 23 of 53week-06

Week 6: Module 11 Part 2 - VALUE BASED MARKETING

Prof. Devdip Purkayastha · IIT Bombay

Credits and licence

From
Business Fundamentals for Entrepreneurs, IIT Bombay (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
Tweens profiles and older. How courses are placed

All the lectures

  1. Week 1: Module 1: Part 1 - OVERVIEW OF A BUSINESS? Video
  2. Week 1: Module 1: Part 2 - OVERVIEW OF A BUSINESS? Video
  3. Week 1: Module 2: Part 1 - COMPANY & STRUCTURES Video
  4. Week 1: Module 2: Part 2 - COMPANY & STRUCTURES Video
  5. Week 2: Module 3: Part 1 - VISION, MISSION, GOALS, STRATEGY & CULTURE Video
  6. Week 2: Module 3: Part 2 - VISION, MISSION, GOALS, STRATEGY & CULTURE Video
  7. Week 2: Module 3: Part 3 - VISION, MISSION, GOALS, STRATEGY & CULTURE Video
  8. Week 2: Module 4: Part 1 - INNOVATION & PRODUCT DEVELOPMENT Video
  9. Week 2: Module 4: Part 2 - INNOVATION & PRODUCT DEVELOPMENT Video
  10. Week 3: Module 5: Part 1 - MANUFACTURING & QUALITY Video
  11. Week 3: Module 5: Part 2 - MANUFACTURING & QUALITY Video
  12. Week 3: Module 6: Part 1 - FINANCE & ACCOUNTING Video
  13. Week 3: Module 6: Part 2 - FINANCE & ACCOUNTING Video
  14. Week 4: Module 7: Part 1 - LEADERSHIP & HUMAN RESOURCES Video
  15. Week 4: Module 7: Part 2 - LEADERSHIP & HUMAN RESOURCES Video
  16. Week 4: Module 8: Part 1 - ENVIRONMENT, SOCIETY & GOVERNANCE Video
  17. Week 4: Module 8: Part 2 - ENVIRONMENT, SOCIETY & GOVERNANCE Video
  18. Week 5: Module 9 Part 1 - MARKET RESEARCH Video
  19. Week 5: Module 9 Part 2 - MARKET RESEARCH Video
  20. Week 5: Module 10 Part 1 - CUSTOMERS & SEGMENTS Video
  21. Week 5: Module 10 Part 2 - CUSTOMERS & SEGMENTS Video
  22. Week 6: Module 11 Part 1 - VALUE BASED MARKETING Video
  23. Week 6: Module 11 Part 2 - VALUE BASED MARKETING Video
  24. Week 6: Module 12 Part 1 - MARKETING COMMUNICATION Video
  25. Week 6: Module 12: Part 2 - MARKETING COMMUNICATION Video
  26. Week 7: Module 13: Part 1 - SALES CHANNELS & DISTRIBUTION Video
  27. Week 7: Module 13: Part 2 - SALES CHANNELS & DISTRIBUTION Video
  28. Week 7: Module 14: Part 1 - B2B & B2C SALES Video
  29. Week 7: Module 14: Part 2 - B2B & B2C SALES Video
  30. Week 8: Module 15: Part 1 - CUSTOMER SERVICE MANAGEMENT Video
  31. Week 8: Module 15: Part 2 - CUSTOMER SERVICE MANAGEMENT Video
  32. Week 8: Module 16: Part 1 - SUPPLY CHAIN & LOGISTICS Video
  33. Week 8: Module 16: Part 2 - SUPPLY CHAIN & LOGISTICS Video
  34. Week 9: Module 17: Part 1 - BUSINESS RISK & MANAGEMENT Video
  35. Week 9: Module 17: Part 2 - BUSINESS RISK & MANAGEMENT Video
  36. Week 9: Module 18: Part 1 - BUSINESS INFORMATION & MANAGEMENT Video
  37. Week 9: Module 18: Part 2 - BUSINESS INFORMATION & MANAGEMENT Video
  38. Week 10: Module 19: Part 1 - BUSINESS TYPES & MODELS Video
  39. Week 10: Module 19: Part 2 - BUSINESS TYPES & MODELS Video
  40. Week 10: Module 20: Part 1 - SOCIAL BUSINESS DEVELOPMENT Video
  41. Week 10: Module 20: Part 2 - SOCIAL BUSINESS DEVELOPMENT Video
  42. Week 11: Module 21: Part 1 - STARTING UP A NEW TECHNOLOGY VENTURE Video
  43. Week 11: Module 21: Part 2 - STARTING UP A NEW TECHNOLOGY VENTURE Video
  44. Week 11: Module 21: Part 3 - STARTING UP A NEW TECHNOLOGY VENTURE Video
  45. Week 11: Module 22: Part 1 - STARTING UP A NEW SOCIAL VENTURE Video
  46. Week 11: Module 22: Part 2 - STARTING UP A NEW SOCIAL VENTURE Video
  47. Week 12: Module 23: Part 1 - BUSINESS CASE DISCUSSION Video
  48. Week 12: Module 23: Part 2 - BUSINESS CASE DISCUSSION Video
  49. Week 12: Module 24: COURSE RECAP & WRAP UP Video
  50. Week 12: Bonus Module: THE QUADRANGLE OF SUCCESS Video
  51. Live Session 01-04-2025 Video
  52. Live Session 17-04-2025 Video
  53. Live Session 22-04-2025 Video