Learn · Business Fundamentals for Entrepreneurs (Part 2: External Operations)
Lecture 2 of 18week-01
Week 1: Module 1: Part2: Market Research
Prof. Devdip Purkayastha · IIT Bombay
Credits and licence
- From
- Business Fundamentals for Entrepreneurs (Part 2: External Operations), IIT Bombay (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Week 1: Module 1: Part1: Market Research
- Week 1: Module 1: Part2: Market Research
- Week 1: Module 2: Part 1: Customers and Segments
- Week 1: Module 2: Part 2: Customers and Segments
- Week 2: Module 3: Part 1: Value Based Marketing
- Week 2: Module 3: Part 2: Value Based Marketing
- Week 2: Module 4: Part 1: Marketing Communication
- Week 2: Module 4: Part 2: Marketing Communication
- Week 3: Module 5: Part 1: Sales Channels & Distribution
- Week 3: Module 5: Part 2: Sales Channels & Distribution
- Week 3: Module 6: Part 1: B2B & B2C Selling
- Week 3: Module 6: Part 2: B2B & B2C Selling
- Week 4: Module 7: Part 1: Customer Service Management
- Week 4: Module 7: Part 2: Customer Service Management
- Week 4: Module 8: Part 1: Supply Chain Management
- Week 4: Module 8: Part 2: Supply Chain Management
- Week 4: Module 9: Quadrangle of Success
- Live Session 06-03-2024