Learn · NPTEL

Course11010101169 lectures

Foundations of Entrepreneurship

Prof. Anuradha Narasimhan · IIT Bombay

Start with lecture 1 At NPTEL

Lectures

Week 1 - Introduction to Innovation & Entrepreneurship

  1. Lecture 1.1 : Course Expectations YouTube
  2. Lecture 1.2 : Why Entrepreneurship , Why Now ? YouTube
  3. Lecture 1.3 : The Indian Economy Rising YouTube
  4. Lecture 1.4 : Listen to a Founder - Atomberg YouTube
  5. Lecture 1.5 : Basic Concepts of Creativity, Innovation, Entrepreneurship YouTube
  6. Lecture 1.6 : What it entails to be an entrepreneur YouTube

Week 2 - Opportunity Identification & Idea Generation

  1. Lecture 2.1 : Understanding Problems, Opportunities & Ideas YouTube
  2. Lecture 2.2 : Opportunities Landscape in Multiple Domains YouTube
  3. Lecture 2.3 : Demystifying AI with Anand Deshpande Part A YouTube
  4. Lecture 2.4 : Demystifying AI with Anand Deshpande Part B YouTube
  5. Lecture 2.5 : Healthcare Sector with Rizwan Koita YouTube

Week 3 - Customer Value Proposition

  1. Lecture 3.1: Concept of Customer Value YouTube
  2. Lecture 3.2: Market & Customer Segmentation YouTube
  3. Lecture 3.3: Creating Customer Value Proposition (CVP) YouTube
  4. Lecture 3.4: CVP Formats & References YouTube
  5. Lecture 3.5: Customer Discovery YouTube
  6. Lecture 3.6: Customer Discovery Example YouTube
  7. Lecture 3.7: Business Models YouTube

Week 4 - New Product Development

  1. Lecture 4.1: CVP to Benefits & Features YouTube
  2. Lecture 4.2: Stages of New Pfoduct Development YouTube
  3. Lecture 4.3: Design Thinking YouTube
  4. Lecture 4.4: Detailing Minimum Viable Product (MVP) YouTube

Week 5 - New Product Development

  1. Lecture 4.5: Case Study (Britannia) : CVP to Product Launch YouTube
  2. Lecture 4.6: Case Study : Medical Devices YouTube
  3. Lecture 4.7: Intellectual Property - Basics & Patents YouTube
  4. Lecture 4.8: Intellectual Property - Brands & Trademarks YouTube

Week 6 - Marketing & Go-To-Market

  1. Lecture 5.1: Go To Market Basics, Role of Marketing YouTube
  2. Lecture 5.2: Elements of the Marketing Mix YouTube
  3. Lecture 5.3: From Product to Brand YouTube
  4. Lecture 5.4: Creating & Building Differentiation YouTube
  5. Lecture 5.5: Case Study (Tanishq) : Differentiation / Branding Case YouTube
  6. Lecture 5.6: Pricing Strategies YouTube
  7. Lecture 5.7: Promotional Strategies - Messaging & Media YouTube

Week 7 - Marketing & Go-To-Market

  1. Lecture 5.8: Digital Customer Journey YouTube
  2. Lecture 5.9: Customer Journey Case Study - Fintech YouTube
  3. Lecture 5.10: Sales Strategies YouTube
  4. Lecture 5.11: Sales Channels YouTube
  5. Lecture 5.12: B2B Sales & Marketing YouTube
  6. Lecture 5.13: GTM - Bringing it together YouTube

Week 8 - Finance for Entrepreneurs

  1. Lecture 6.1: Role of Finance in Startups YouTube
  2. Lecture 6.2: Terms in Accounting & Finance YouTube
  3. Lecture 6.3: Basic Financial Statements YouTube
  4. Lecture 6.4: Financial Statement - Profit & Loss YouTube
  5. Lecture 6.5: Financial Statement - Balance Sheet YouTube
  6. Lecture 6.6: Financial Statement - Cash Flow YouTube
  7. Lecture 6.7: Case Study - Financial Statements YouTube
  8. Lecture 6.8: Unit Economics & Product Costing YouTube

Week 9 - Finance for Entrepreneurs

  1. Lecture 6.9: Business Planning YouTube
  2. Lecture 6.10: Financial Planning YouTube
  3. Lecture 6.11: Stages & Sources of Startup Finance YouTube
  4. Lecture 6.12: Incubation & Grants Programs YouTube
  5. Lecture 6.13: Venture Finance YouTube
  6. Lecture 6.14: What Investors look for YouTube
  7. Lecture 6.15: Finance as Strategy YouTube

Week 10 - Strategy, Leadership & Business Planning

  1. Lecture 7.1: Strategy Fundamentals YouTube
  2. Lecture 7.2: Ten Tests of Strategy YouTube
  3. Lecture 7.3: Listen to a Founder - Infiheal YouTube
  4. Lecture 7.4: Entrepreneurship & Leadership Skills / Competencies YouTube

Week 11 - Strategy, Leadership & Business Planning

  1. Lecture 7.5: Introduction to BMC - Business Model Canvas YouTube
  2. Lecture 7.6: Business Model Canvas - Demand Side YouTube
  3. Lecture 7.7: Business Model Canvas - Supply Side YouTube
  4. Lecture 7.8: Business Model Canvas Examples YouTube
  5. Lecture 7.9: Social Business Model with Dr Narendra Shah(Part A) YouTube
  6. Lecture 7.10: Social Business Model with Dr Narendra Shah (Part B) YouTube

Week 12 - Communication & Investor Pitching

  1. Lecture 8.1: Becoming a Good Communicator YouTube
  2. Lecture 8.2: Value Creation Potential YouTube
  3. Lecture 8.3: Pitching to Investors YouTube
  4. Lecture 8.4: Listen to a Founder - Airth YouTube
  5. Lecture 8.5: Course Closure YouTube

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Bombay
Department
Management
Teacher
Prof. Anuradha Narasimhan
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed