Learn · Foundations of Entrepreneurship
Lecture 59 of 69Week 11 - Strategy, Leadership & Business Planning
Lecture 7.5: Introduction to BMC - Business Model Canvas
Prof. Anuradha Narasimhan · IIT Bombay
Credits and licence
- From
- Foundations of Entrepreneurship, IIT Bombay (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Lecture 1.1 : Course Expectations
- Lecture 1.2 : Why Entrepreneurship , Why Now ?
- Lecture 1.3 : The Indian Economy Rising
- Lecture 1.4 : Listen to a Founder - Atomberg
- Lecture 1.5 : Basic Concepts of Creativity, Innovation, Entrepreneurship
- Lecture 1.6 : What it entails to be an entrepreneur
- Lecture 2.1 : Understanding Problems, Opportunities & Ideas
- Lecture 2.2 : Opportunities Landscape in Multiple Domains
- Lecture 2.3 : Demystifying AI with Anand Deshpande Part A
- Lecture 2.4 : Demystifying AI with Anand Deshpande Part B
- Lecture 2.5 : Healthcare Sector with Rizwan Koita
- Lecture 3.1: Concept of Customer Value
- Lecture 3.2: Market & Customer Segmentation
- Lecture 3.3: Creating Customer Value Proposition (CVP)
- Lecture 3.4: CVP Formats & References
- Lecture 3.5: Customer Discovery
- Lecture 3.6: Customer Discovery Example
- Lecture 3.7: Business Models
- Lecture 4.1: CVP to Benefits & Features
- Lecture 4.2: Stages of New Pfoduct Development
- Lecture 4.3: Design Thinking
- Lecture 4.4: Detailing Minimum Viable Product (MVP)
- Lecture 4.5: Case Study (Britannia) : CVP to Product Launch
- Lecture 4.6: Case Study : Medical Devices
- Lecture 4.7: Intellectual Property - Basics & Patents
- Lecture 4.8: Intellectual Property - Brands & Trademarks
- Lecture 5.1: Go To Market Basics, Role of Marketing
- Lecture 5.2: Elements of the Marketing Mix
- Lecture 5.3: From Product to Brand
- Lecture 5.4: Creating & Building Differentiation
- Lecture 5.5: Case Study (Tanishq) : Differentiation / Branding Case
- Lecture 5.6: Pricing Strategies
- Lecture 5.7: Promotional Strategies - Messaging & Media
- Lecture 5.8: Digital Customer Journey
- Lecture 5.9: Customer Journey Case Study - Fintech
- Lecture 5.10: Sales Strategies
- Lecture 5.11: Sales Channels
- Lecture 5.12: B2B Sales & Marketing
- Lecture 5.13: GTM - Bringing it together
- Lecture 6.1: Role of Finance in Startups
- Lecture 6.2: Terms in Accounting & Finance
- Lecture 6.3: Basic Financial Statements
- Lecture 6.4: Financial Statement - Profit & Loss
- Lecture 6.5: Financial Statement - Balance Sheet
- Lecture 6.6: Financial Statement - Cash Flow
- Lecture 6.7: Case Study - Financial Statements
- Lecture 6.8: Unit Economics & Product Costing
- Lecture 6.9: Business Planning
- Lecture 6.10: Financial Planning
- Lecture 6.11: Stages & Sources of Startup Finance
- Lecture 6.12: Incubation & Grants Programs
- Lecture 6.13: Venture Finance
- Lecture 6.14: What Investors look for
- Lecture 6.15: Finance as Strategy
- Lecture 7.1: Strategy Fundamentals
- Lecture 7.2: Ten Tests of Strategy
- Lecture 7.3: Listen to a Founder - Infiheal
- Lecture 7.4: Entrepreneurship & Leadership Skills / Competencies
- Lecture 7.5: Introduction to BMC - Business Model Canvas
- Lecture 7.6: Business Model Canvas - Demand Side
- Lecture 7.7: Business Model Canvas - Supply Side
- Lecture 7.8: Business Model Canvas Examples
- Lecture 7.9: Social Business Model with Dr Narendra Shah(Part A)
- Lecture 7.10: Social Business Model with Dr Narendra Shah (Part B)
- Lecture 8.1: Becoming a Good Communicator
- Lecture 8.2: Value Creation Potential
- Lecture 8.3: Pitching to Investors
- Lecture 8.4: Listen to a Founder - Airth
- Lecture 8.5: Course Closure