Course11010750960 lectures
Strategic Management
Prof. Vinay Sharma · IIT Roorkee
About
This course develops the understanding of, visualization, planning and execution of complex strategies to meet an organization’s goals, achieve the objectives, accomplish the mission and to realize its vision. It helps to understand evolving industry structures and develop new competencies in times of industry transition. It is designed to equip students with conceptual knowledge with practical applications
Intended audience: Students, executives, entrepreneurs, practitioners and leaders foreseeing to dwell into strategic thinking and driving organizations, functions for realizing a vision.
Lectures
Week 1
- What is Strategic Management?
- Concepts of Strategy- 1
- Concepts of Strategy- 2
- Concepts of Strategy-3
- Strategy, Strategic Plan and Tactics
Week 2
- Strategic Planning, Thinking and Business Policy
- Importance of Strategic Management
- Corporate Culture
- Leadership 1
- Leadership 2
Week 3
- Developing and Communicating a Strategic Vision
- Communicating a Strategic Vision
- Developing a Company’s Mission Statement and Linking it with Company’s Core Values
- Strategic Management Process- 1
- Strategic Management Process- 2
Week 4
- Concept of Organizational Life Cycle
- Generic Competitive Strategies 1
- Generic Competitive Strategies 2
- Ethics as a Strategy- 1
- Ethics as a Strategy- 2
Week 5
- Sustainability as a Strategic Approach - 1
- Sustainability as a Strategic Approach - 2
- Environment and Strategy – 1
- Environment and Strategy – 2
- Internal Environment
Week 6
- Environmental Analysis – Resource Based Model
- I/O Model, Resources, Capabilities, Core Competencies and Value Chain
- Industry Life Cycle
- Competition as Basis for Strategy Formulation & Red Ocean Strategy
- Blue Ocean Strategy - 1
Week 7
- Blue Ocean Strategy – 2
- Blue Ocean Strategy – 3
- Blue Ocean Strategy – 4
- Blue Ocean Strategy – 5
- Strategic Entrepreneurship
Week 8
- Strategy for Value Creation
- Strategy from Different Perspectives: Fortune at the Bottom of the Pyramid
- Strategy from Different Perspectives: Capitalism at the Crossroads
- Strategy from Different Perspectives: Sustainable Value Framework
- Strategy from Different Perspectives: Development as Freedom
Week 9
- Designing Business Level Strategies
- Designing and Strengthening Business Strategies
- Corporate Level Strategy – 1
- Corporate Level Strategy – 2
- Designing Corporate Level Strategy
Week 10
- Designing and Strengthening Corporate Level Strategy
- Strengthening Company’s Competitive Position – 1
- Strengthening Company’s Competitive Position – 2
- Mergers and Acquisitions - 1
- Mergers and Acquisitions - 2
Week 11
- Corporate Governance - 1
- Corporate Governance - 2
- Corporate Governance - 3
- Managing Internal Operations
- Strategy Implementation
Week 12
Syllabus and materials
At NPTEL, as the course publishes them.
Credits and licence
- Institution
- IIT Roorkee
- Department
- Management
- Teacher
- Prof. Vinay Sharma
- Level
- Undergraduate
- Language
- English
- Subjects
- Business and management
- Source
- NPTEL
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed
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