Course11010711640 lectures
Manufacturing Strategy
Prof. Rajat Agrawal · IIT Roorkee
About
This course focuses on the strategic role of manufacturing in achieving and sustaining competitive advantage. Traditionally viewed as a support function, manufacturing has evolved into a key driver of organizational success. Building on the pioneering work of W. Skinner, the course explores how manufacturing capabilities can be aligned with business objectives to enhance competitiveness.
Participants will learn the process of formulating and implementing manufacturing strategies, along with tools and techniques used in world-class manufacturing organizations. The course combines theoretical foundations with practical insights and case discussions to provide a comprehensive understanding of strategic manufacturing management.
INTENDED AUDIENCE:
Industry professionals seeking to leverage manufacturing and operations for competitive advantage.
Researchers and scholars in Operations and Supply Chain Management.
Undergraduate and postgraduate students in Operations Management, Industrial Engineering, Production Engineering, and related fields.
Lectures
Week 1
- Output of Manufacturing
- Operations Systems
- Operations Strategy
- Functional Strategy Within Context of a Firm
- Functional Dominance within Corporate Strategy
Week 2
- World Class Manufacturing Organization
- Ps of Manufacturing Strategy
- Contribution of Skinner and Hayes and Wheelwright
- Alternative Paradigm of Manufacturing Strategy
- Some Generic Manufacturing Strategies I
Week 3
- Developing Manufacturing Strategy
- Understanding Markets
- Concept of Order Winner and Qualifiers
- Basic Characteristics and Specific Dimensions of Order Winners and Qualifiers
- Some Specific Order Winners and Qualifiers I
Week 4
- Some Specific Order Winners and Qualifiers II
- Some Specific Order Winners and Qualifiers III
- Some Specific Order Winners and Qualifiers( non operation related criteria)
- Developing an Operations Strategy : Methodology
- Developing an Operations Strategy
Week 5
- Developing an Operations Strategy : Roth and Miller Classification
- Enlightened View of Manufacturing
- Manufacturing Strategy Taxonomy: Some Evidences from China
- Quality Management and Manufacturing Excellence
- Total Quality Management and Manufacturing Excellence
Week 6
- Deming's Approach to Quality
- Business Excellence Awards
- Process Choice
- Process Choice : 3 Dimensional View
- Product Profiling
Week 7
- Critical Success Factor for World Class Manufacturing
- Value Added Engineering
- Total Employee Involvement
- HR Theories for Operation Strategy
- Flexible Manufacturing System
Week 8
Syllabus and materials
At NPTEL, as the course publishes them.
Credits and licence
- Institution
- IIT Roorkee
- Department
- Management
- Teacher
- Prof. Rajat Agrawal
- Level
- Undergraduate
- Language
- English
- Subjects
- Business and management
- Source
- NPTEL
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed