Course11010716741 lectures
Retail Marketing Strategy
Prof. Sourabh Arora · IIT Roorkee
About
Retailing as a domain has indeed witnessed an adventuresome journey from haats to shops in our neighbourhoods to big malls to finally our computers and mobile devices. The journey from physical to digital has truly been exciting. The present retailing milieu indeed demands a focused strategic perspective keeping the current cut-throat competition from both national and international players in mind. In lieu of the same, the course emerges as one of its kind to provide an understanding of the retailing concepts from a strategic perspective to learners from both a physical as well as a digital standpoint. The course not only aims at building a rich theoretical base in retailing but also aims at enhancing learners’ know-how on designing successful retailing strategies and programs by integrating the course with learnings based on success stories of Indian and Global physical and digital retailers
Prerequisites: 12th/, the Course will aim at building Fundamentals of Retail Marketing Strategy at a Beginner’s level
Lectures
Week 1
- Understanding Retailing from a Strategic Standpoint
- Why is Retailing so Important: Strategic Perspectives
- Strategic Standpoint and Evolution of Retailing
- Evolution of Retailing
- Value Creation
Week 2
- Retailing Theories Role in Supply Chain
- Retailing Theories and Retailers’ Role in Supply Chain
- Retailers’ Role in Supply Chain and Retail Management Decision Process
- Retail Management Decision Process (Continued) and Kahn's Retailing Success Matrix
- Retail Management Decision Process and Kahn's Retailing Success Matrix
- Retail Management Decision Process, Kahn's Retailing Success Matrix and Success Factors
Week 3
- Kahn's Retailing Success Matrix and Success Factors for Retailing and View of Consumer Decision Making Processes
- Success Factors for Retailing and View of Consumer Decision Making Processes
- Success Factors for Retailing and View of Consumer Decision Making Processes(Continued)
- Consumer Decision Making Processes (Continued)
- Consumer Decision Making Processes (Continued)
- Consumer Decision Making Processes (Continued) and Consumer Motives
- Tenets of Customer Centric Approach: A Retailer’s Perspective
Week 4
- Private Label Brands
- Types of Private Label Brands and Introduction to Multi and Omni-Channel Retail
- Introduction to Multi and Omni-Channel Retail
- Introduction to Multi and Omni-Channel Retail (Continued)
- Introduction to Multi and Omni-Channel Retail (Continued)
Week 5
- Formulating a Successful Retail Strategy
- Formulating a Successful Retail Strategy (continued)
- Formulating a Successful Retail Strategy (Continued)
- Formulating a Successful Retail Strategy (continued)
- Formulating a Successful Retail Strategy (continued)
- Formulating a Successful Retail Strategy (Continued)
- Formulating a Successful Retail Strategy (continued)
Week 6
- Location Decisions
- Location Decisions (continued)
- Pricing Decisions
- Merchandise Management and Planning
- Merchandise Management and Planning (Continued)
Week 7
Week 8
Syllabus and materials
At NPTEL, as the course publishes them.
Credits and licence
- Institution
- IIT Roorkee
- Department
- Management
- Teacher
- Prof. Sourabh Arora
- Level
- Undergraduate
- Language
- English
- Subjects
- Business and management
- Source
- NPTEL
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed