Learn · Retail Marketing Strategy
Lecture 18 of 41Week 3
Tenets of Customer Centric Approach: A Retailer’s Perspective
Prof. Sourabh Arora · IIT Roorkee
Credits and licence
- From
- Retail Marketing Strategy, IIT Roorkee (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Understanding Retailing from a Strategic Standpoint
- Why is Retailing so Important: Strategic Perspectives
- Strategic Standpoint and Evolution of Retailing
- Evolution of Retailing
- Value Creation
- Retailing Theories Role in Supply Chain
- Retailing Theories and Retailers’ Role in Supply Chain
- Retailers’ Role in Supply Chain and Retail Management Decision Process
- Retail Management Decision Process (Continued) and Kahn's Retailing Success Matrix
- Retail Management Decision Process and Kahn's Retailing Success Matrix
- Retail Management Decision Process, Kahn's Retailing Success Matrix and Success Factors
- Kahn's Retailing Success Matrix and Success Factors for Retailing and View of Consumer Decision Making Processes
- Success Factors for Retailing and View of Consumer Decision Making Processes
- Success Factors for Retailing and View of Consumer Decision Making Processes(Continued)
- Consumer Decision Making Processes (Continued)
- Consumer Decision Making Processes (Continued)
- Consumer Decision Making Processes (Continued) and Consumer Motives
- Tenets of Customer Centric Approach: A Retailer’s Perspective
- Private Label Brands
- Types of Private Label Brands and Introduction to Multi and Omni-Channel Retail
- Introduction to Multi and Omni-Channel Retail
- Introduction to Multi and Omni-Channel Retail (Continued)
- Introduction to Multi and Omni-Channel Retail (Continued)
- Formulating a Successful Retail Strategy
- Formulating a Successful Retail Strategy (continued)
- Formulating a Successful Retail Strategy (Continued)
- Formulating a Successful Retail Strategy (continued)
- Formulating a Successful Retail Strategy (continued)
- Formulating a Successful Retail Strategy (Continued)
- Formulating a Successful Retail Strategy (continued)
- Location Decisions
- Location Decisions (continued)
- Pricing Decisions
- Merchandise Management and Planning
- Merchandise Management and Planning (Continued)
- Role of HRM in Retailing
- Role of HRM in Retailing (Continued)
- Motivating Employees
- Showrooming and webrooming
- Showrooming and Webrooming
- Virtual Reality, Augmented Reality and Artificial Intelligence in Retailing