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Course11010743260 lectures

Innovation in Marketing and Marketing of Innovation

Prof. Vinay Sharma · IIT Roorkee

Start with lecture 1 At NPTEL

Lectures

week-01

  1. Lecture 01: Introduction Video
  2. Lecture 02: Innovation Video
  3. Lecture 03: Innovations in Marketing and Marketing of Innovations Video
  4. Lecture 04: Innovations in Marketing Video
  5. Lecture 05: Need for Innovations in Marketing - 1 Video

week-02

  1. Lecture 06: Need for Innovations in Marketing - 2 Video
  2. Lecture 07: Change in Consumer Behaviour - 1 Video
  3. Lecture 08: Change in Consumer Behaviour - 2 Video
  4. Lecture 09: Innovative Perspectives about 4P’s for Innovation Video
  5. Lecture 10: Innovator's Dilemma Video

week-03

  1. Lecture 11: Go-To-Market Strategy Video
  2. Lecture 12: Targeting - Evolutionary Perspective Video
  3. Lecture 13: Innovations in Targeting and Positioning Video
  4. Lecture 14: Changing Concepts in Marketing of Products and Services Video
  5. Lecture 15: Changing Concepts of Marketing and Innovations in Service Marketing Video

week-04

  1. Lecture 16: Countering Commoditization: An Innovative Perspective Video
  2. Lecture 17: Innovations and Branding Video
  3. Lecture 18: Innovation in Pricing and Factors Affecting Pricing Innovations Video
  4. Lecture 19: Innovation in Pricing Video
  5. Lecture 20: Innovation in Pricing Strategies - 1 Video

week-05

  1. Lecture 21: Innovation in Pricing Strategies - 2 Video
  2. Lecture 22: Innovation in Distribution Channels Video
  3. Lecture 23: Innovation in Channel Management Video
  4. Lecture 24: Innovation in Retailing - 1 Video
  5. Lecture 25: Innovation in Retailing - 2 Video

week-06

  1. Lecture 26: Influence of distribution innovation on Marketing Mix Video
  2. Lecture 27: Innovation in Marketing Communication - 1 Video
  3. Lecture 28: Innovation in Marketing Communication - 2 Video
  4. Lecture 29: Innovation in Marketing Communication - 3 Video
  5. Lecture 30: Innovative Marketing Communications: Direct Marketing Video

week-07

  1. Lecture 31: Innovative Marketing Communications: Sales Promotion & Public Relations Video
  2. Lecture 32: Innovative Marketing Communications: Advertising - Print, Radio & Television Video
  3. Lecture 33: Innovative Marketing Communications: Digital & Social Media Marketing Video
  4. Lecture 34: Influence of Innovation in Marketing Communications on the Marketing Mix Video
  5. Lecture 35: Co-Creation of Value and Value Co-Creation Video

week-08

  1. Lecture 36: Innovation and Value Chains - 1 Video
  2. Lecture 37: Innovation and Value Chains - 2 Video
  3. Lecture 38: Beyond Business Video
  4. Lecture 39: What is Marketing of Innovation? Part-1 Video
  5. Lecture 40: What is Marketing of Innovation? Part-2 Video

week-09

  1. Lecture 41: What is Marketing of Innovation? Part-3 Video
  2. Lecture 42: Marketing of Innovation - new products/new usage/ new services/ new perspective? Video
  3. Lecture 43: Marketing Research on Marketing of Innovation - Part 1 Video
  4. Lecture 44: Marketing Research on Marketing of Innovation - Part 2 Video
  5. Lecture 45: Marketing of Innovation - A fundamental change of thought process Video

week-10

  1. Lecture 46: Introduction to Innovation Video
  2. Lecture 47: Sources and Principles of Innovation Video
  3. Lecture 48: Strategy and Innovation Video
  4. Lecture 49: Connecting Innovation to Strategy Video
  5. Lecture 50: Understanding Consumers Video

week-11

  1. Lecture 51: Consumer Behavior and Innovations Video
  2. Lecture 52: Product Life Cycle in case of Innovations; Is it different? Video
  3. Lecture 53: Branding of Innovation Video
  4. Lecture 54: Marketing of Innovation in Service Industry - Part 1 Video
  5. Lecture 55: Marketing of Innovation in Service Industry - Part 2 Video

week-12

  1. Lecture 56: Positioning of Innovation Video
  2. Lecture 57: New Product Development Video
  3. Lecture 58: Monetizing and Delivering Innovation Video
  4. Lecture 59: What if it did not happen? Video
  5. Lecture 60: Conclusion Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Roorkee
Department
Management
Teacher
Prof. Vinay Sharma
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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