Learn · Innovation in Marketing and Marketing of Innovation

Lecture 1 of 60week-01

Lecture 01: Introduction

Prof. Vinay Sharma · IIT Roorkee

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From
Innovation in Marketing and Marketing of Innovation, IIT Roorkee (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
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NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures

  1. Lecture 01: Introduction Video
  2. Lecture 02: Innovation Video
  3. Lecture 03: Innovations in Marketing and Marketing of Innovations Video
  4. Lecture 04: Innovations in Marketing Video
  5. Lecture 05: Need for Innovations in Marketing - 1 Video
  6. Lecture 06: Need for Innovations in Marketing - 2 Video
  7. Lecture 07: Change in Consumer Behaviour - 1 Video
  8. Lecture 08: Change in Consumer Behaviour - 2 Video
  9. Lecture 09: Innovative Perspectives about 4P’s for Innovation Video
  10. Lecture 10: Innovator's Dilemma Video
  11. Lecture 11: Go-To-Market Strategy Video
  12. Lecture 12: Targeting - Evolutionary Perspective Video
  13. Lecture 13: Innovations in Targeting and Positioning Video
  14. Lecture 14: Changing Concepts in Marketing of Products and Services Video
  15. Lecture 15: Changing Concepts of Marketing and Innovations in Service Marketing Video
  16. Lecture 16: Countering Commoditization: An Innovative Perspective Video
  17. Lecture 17: Innovations and Branding Video
  18. Lecture 18: Innovation in Pricing and Factors Affecting Pricing Innovations Video
  19. Lecture 19: Innovation in Pricing Video
  20. Lecture 20: Innovation in Pricing Strategies - 1 Video
  21. Lecture 21: Innovation in Pricing Strategies - 2 Video
  22. Lecture 22: Innovation in Distribution Channels Video
  23. Lecture 23: Innovation in Channel Management Video
  24. Lecture 24: Innovation in Retailing - 1 Video
  25. Lecture 25: Innovation in Retailing - 2 Video
  26. Lecture 26: Influence of distribution innovation on Marketing Mix Video
  27. Lecture 27: Innovation in Marketing Communication - 1 Video
  28. Lecture 28: Innovation in Marketing Communication - 2 Video
  29. Lecture 29: Innovation in Marketing Communication - 3 Video
  30. Lecture 30: Innovative Marketing Communications: Direct Marketing Video
  31. Lecture 31: Innovative Marketing Communications: Sales Promotion & Public Relations Video
  32. Lecture 32: Innovative Marketing Communications: Advertising - Print, Radio & Television Video
  33. Lecture 33: Innovative Marketing Communications: Digital & Social Media Marketing Video
  34. Lecture 34: Influence of Innovation in Marketing Communications on the Marketing Mix Video
  35. Lecture 35: Co-Creation of Value and Value Co-Creation Video
  36. Lecture 36: Innovation and Value Chains - 1 Video
  37. Lecture 37: Innovation and Value Chains - 2 Video
  38. Lecture 38: Beyond Business Video
  39. Lecture 39: What is Marketing of Innovation? Part-1 Video
  40. Lecture 40: What is Marketing of Innovation? Part-2 Video
  41. Lecture 41: What is Marketing of Innovation? Part-3 Video
  42. Lecture 42: Marketing of Innovation - new products/new usage/ new services/ new perspective? Video
  43. Lecture 43: Marketing Research on Marketing of Innovation - Part 1 Video
  44. Lecture 44: Marketing Research on Marketing of Innovation - Part 2 Video
  45. Lecture 45: Marketing of Innovation - A fundamental change of thought process Video
  46. Lecture 46: Introduction to Innovation Video
  47. Lecture 47: Sources and Principles of Innovation Video
  48. Lecture 48: Strategy and Innovation Video
  49. Lecture 49: Connecting Innovation to Strategy Video
  50. Lecture 50: Understanding Consumers Video
  51. Lecture 51: Consumer Behavior and Innovations Video
  52. Lecture 52: Product Life Cycle in case of Innovations; Is it different? Video
  53. Lecture 53: Branding of Innovation Video
  54. Lecture 54: Marketing of Innovation in Service Industry - Part 1 Video
  55. Lecture 55: Marketing of Innovation in Service Industry - Part 2 Video
  56. Lecture 56: Positioning of Innovation Video
  57. Lecture 57: New Product Development Video
  58. Lecture 58: Monetizing and Delivering Innovation Video
  59. Lecture 59: What if it did not happen? Video
  60. Lecture 60: Conclusion Video