Learn · NPTEL

Course11010715860 lectures

Integrated Marketing Communication

Prof. Vinay Sharma · IIT Roorkee

Start with lecture 1 At NPTEL

Lectures

week-01

  1. Lecture 01 : Introduction to Integrated Marketing Communication (IMC) Video
  2. Lecture 02 : Defining Marketing Communication, Marketing, and IMC Video
  3. Lecture 03 : Relationship with Marketing and IMC Video
  4. Lecture 04 : Effective Marketing Communication Video
  5. Lecture 05 : Emerging trends in IMC Video

week-02

  1. Lecture 06 : Emerging Trends in IMC Part-II Video
  2. Lecture 07 : Design Thinking in IMC Part – I Video
  3. Lecture 08 : Design Thinking in IMC Part – II Video
  4. Lecture 9 : Effectiveness of Communication Part - I Video
  5. Lecture 10 : Effectiveness of Communication Part - II Video

week-03

  1. Lecture 11 : Communication Process & Reflexivity in IMC Video
  2. Lecture 12 : Role of Consumer Behaviour in IMC Video
  3. Lecture 13 : Consumer Decision Making Process PART 1 Video
  4. Lecture 14 : Consumer Decision Making Process PART 2 Video
  5. Lecture 15 Relationship Between Consumer Behaviour & IMC Video

week-04

  1. Lecture 16 : Role of Persuasion in IMC Video
  2. Lecture 17 : Objectives & Budgeting Video
  3. Lecture 18 : IMC as a Strategic Tool Part- I Video
  4. Lecture 19 : IMC as a Strategic Tool Part - II Video
  5. Lecture 20 : IMC & Branding Video

week-05

  1. Lecture 21 : History of Advertising Video
  2. Lecture 22 : History of Advertising – Indian Perspective Video
  3. Lecture 23 : Contribution of IMC in Brand Attitude Video
  4. Lecture 24 : Advertising Agencies Video
  5. Lecture 25 : Association of Research with IMC Video

week-06

  1. Lecture 26 : Advertising Research Methods Video
  2. Lecture 27 : IMC Planning Part - I Video
  3. Lecture 28 : IMC Planning Part - II Video
  4. Lecture 29 : IMC Planning Part - III Video
  5. Lecture 30 : Case Studies Video

week-07

  1. Lecture 31 : Advertising & Marketing Mix Video
  2. Lecture 32 : Advertising & Support Media Video
  3. Lecture 33 : Media Planning – Part I Video
  4. Lecture 34 : Media Planning – Part II Video
  5. Lecture 35 : Introduction to Creativity Video

week-08

  1. Lecture 36 : Creativity Elements – Part I Video
  2. Lecture 37 : Creativity Elements – Part II Video
  3. Lecture 38 : Creative Execution in Advertising – Part I Video
  4. Lecture 39 : Creative Execution in Advertising – Part II Video
  5. Lecture 40 : Creative Execution in Print Advertising Video

week-09

  1. Lecture 41 : Sales Promotion – Part I Video
  2. Lecture 42 : Sales Promotion – Part II Video
  3. Lecture 43 : Sales Promotion – Part III Video
  4. Lecture 44 : Personal Selling – Part I Video
  5. Lecture 45 : Personal Selling – Part II Video

week-10

  1. Lecture 46 : Direct Marketing – Part I Video
  2. Lecture 47 : Direct Marketing – Part II Video
  3. Lecture 48 : Cause-Related Marketing Video
  4. Lecture 49 : Public Relations Video
  5. Lecture 50 :Word-of-Mouth & Corporate Advertising Video

week-11

  1. Lecture 51: Digital Advertising Video
  2. Lecture 52 : Search Engine Optimization (SEO) Video
  3. Lecture 53 : Social Media Advertising Part I Video
  4. Lecture 54 : Social Media Advertising – Part II Video
  5. Lecture 55 : Social Media Advertising – Part III Video

week-12

  1. Lecture 56 : Content Marketing Video
  2. Lecture 57 : Ethics and Marketing Communications Video
  3. Lecture 58 : Measuring Effectiveness of IMC - Part I Video
  4. Lecture 59 : Measuring Effectiveness of IMC – Part II Video
  5. Lecture 60 : Conclusion Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Roorkee
Department
Management
Teacher
Prof. Vinay Sharma
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed