Learn · Integrated Marketing Communication

Lecture 26 of 60week-06

Lecture 26 : Advertising Research Methods

Prof. Vinay Sharma · IIT Roorkee

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Integrated Marketing Communication, IIT Roorkee (at NPTEL)
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CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
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NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures

  1. Lecture 01 : Introduction to Integrated Marketing Communication (IMC) Video
  2. Lecture 02 : Defining Marketing Communication, Marketing, and IMC Video
  3. Lecture 03 : Relationship with Marketing and IMC Video
  4. Lecture 04 : Effective Marketing Communication Video
  5. Lecture 05 : Emerging trends in IMC Video
  6. Lecture 06 : Emerging Trends in IMC Part-II Video
  7. Lecture 07 : Design Thinking in IMC Part – I Video
  8. Lecture 08 : Design Thinking in IMC Part – II Video
  9. Lecture 9 : Effectiveness of Communication Part - I Video
  10. Lecture 10 : Effectiveness of Communication Part - II Video
  11. Lecture 11 : Communication Process & Reflexivity in IMC Video
  12. Lecture 12 : Role of Consumer Behaviour in IMC Video
  13. Lecture 13 : Consumer Decision Making Process PART 1 Video
  14. Lecture 14 : Consumer Decision Making Process PART 2 Video
  15. Lecture 15 Relationship Between Consumer Behaviour & IMC Video
  16. Lecture 16 : Role of Persuasion in IMC Video
  17. Lecture 17 : Objectives & Budgeting Video
  18. Lecture 18 : IMC as a Strategic Tool Part- I Video
  19. Lecture 19 : IMC as a Strategic Tool Part - II Video
  20. Lecture 20 : IMC & Branding Video
  21. Lecture 21 : History of Advertising Video
  22. Lecture 22 : History of Advertising – Indian Perspective Video
  23. Lecture 23 : Contribution of IMC in Brand Attitude Video
  24. Lecture 24 : Advertising Agencies Video
  25. Lecture 25 : Association of Research with IMC Video
  26. Lecture 26 : Advertising Research Methods Video
  27. Lecture 27 : IMC Planning Part - I Video
  28. Lecture 28 : IMC Planning Part - II Video
  29. Lecture 29 : IMC Planning Part - III Video
  30. Lecture 30 : Case Studies Video
  31. Lecture 31 : Advertising & Marketing Mix Video
  32. Lecture 32 : Advertising & Support Media Video
  33. Lecture 33 : Media Planning – Part I Video
  34. Lecture 34 : Media Planning – Part II Video
  35. Lecture 35 : Introduction to Creativity Video
  36. Lecture 36 : Creativity Elements – Part I Video
  37. Lecture 37 : Creativity Elements – Part II Video
  38. Lecture 38 : Creative Execution in Advertising – Part I Video
  39. Lecture 39 : Creative Execution in Advertising – Part II Video
  40. Lecture 40 : Creative Execution in Print Advertising Video
  41. Lecture 41 : Sales Promotion – Part I Video
  42. Lecture 42 : Sales Promotion – Part II Video
  43. Lecture 43 : Sales Promotion – Part III Video
  44. Lecture 44 : Personal Selling – Part I Video
  45. Lecture 45 : Personal Selling – Part II Video
  46. Lecture 46 : Direct Marketing – Part I Video
  47. Lecture 47 : Direct Marketing – Part II Video
  48. Lecture 48 : Cause-Related Marketing Video
  49. Lecture 49 : Public Relations Video
  50. Lecture 50 :Word-of-Mouth & Corporate Advertising Video
  51. Lecture 51: Digital Advertising Video
  52. Lecture 52 : Search Engine Optimization (SEO) Video
  53. Lecture 53 : Social Media Advertising Part I Video
  54. Lecture 54 : Social Media Advertising – Part II Video
  55. Lecture 55 : Social Media Advertising – Part III Video
  56. Lecture 56 : Content Marketing Video
  57. Lecture 57 : Ethics and Marketing Communications Video
  58. Lecture 58 : Measuring Effectiveness of IMC - Part I Video
  59. Lecture 59 : Measuring Effectiveness of IMC – Part II Video
  60. Lecture 60 : Conclusion Video