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Pathway: technology, to products, to applications, to business.

CourseESD.576 lectures

Technology-based Business Transformation

Prof. Irving Wladawsky-Berger · Massachusetts Institute of Technology

Start with lecture 1 At MIT OpenCourseWare

About

This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM’s major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.

Lectures

Selected Audio Lectures

  1. 3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet Video
  2. 4. Strategy formulation - key internal factors Video
  3. 5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews Video
  4. 6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation Video
  5. 9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy Video
  6. 10. Organization and cultural issues - building and managing a virtual organization Video

Syllabus and materials

At MIT OpenCourseWare, as the course publishes them.

Credits and licence

Institution
Massachusetts Institute of Technology
Department
Engineering Systems Division
Teacher
Prof. Irving Wladawsky-Berger
Term
Fall 2007
Level
Graduate
Language
English
Subjects
Computer science, Engineering, Business and management
Source
MIT OpenCourseWare
Licence
CC BY-NC-SA 4.0, as MIT OpenCourseWare states it. Non-commercial use only. MIT OpenCourseWare's terms
Attribution
Prof. Irving Wladawsky-Berger. Technology-based Business Transformation. Fall 2007. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu/. License: Creative Commons BY-NC-SA.
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