Learn · Technology-based Business Transformation

Lecture 4 of 6Selected Audio Lectures

6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation

Prof. Irving Wladawsky-Berger · Massachusetts Institute of Technology

At MIT OpenCourseWare

Credits and licence

From
Technology-based Business Transformation, Massachusetts Institute of Technology (at MIT OpenCourseWare)
Licence
CC BY-NC-SA 4.0, as MIT OpenCourseWare states it. Non-commercial use only.
Attribution
Prof. Irving Wladawsky-Berger. Technology-based Business Transformation. Fall 2007. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu/. License: Creative Commons BY-NC-SA.
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All the lectures

  1. 3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet Video
  2. 4. Strategy formulation - key internal factors Video
  3. 5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews Video
  4. 6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation Video
  5. 9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy Video
  6. 10. Organization and cultural issues - building and managing a virtual organization Video