Podcasts · Business

Founder Diaries Podcast

Yvonne Kanyi

90 episodes

Founder Diaries Podcast is a podcast that tells everyday entrepreneur stories. Hosted by Yvonne Kanyi, a Founder and a creator, sharing honest conversations about building, growing and leading a business. This podcast dives deep into what it truly takes to go from idea to execution the wins, the stumbles, the turning points and everything in between. Each episode offers listeners and everyone watching practical insights, raw reflections and human moments from those who’ve built something remarkable.

Episodes page 2 of 2

  1. SN2; Minisode 6: Building Founder-Led Brands and Doing Founder-Led Marketing

    · 12 min

    In today’s episode, we explore the power of founder-led brands and what it really means to build through founder-led marketing. More than just visibility, founder-led marketing is about becoming the primary channel…

  2. SN2; Episode 3: Lynn Ngugi | Transitioning From A Well Paying Job To Her Own Law Firm & Businesses

    · 1 h 04 min

    In today`s episode, we feature Lynn Ngugi (commonly knows as Miss Turu), who is a well celebrated Advocate of the High Court of Kenya, and founder of ANO Advocates LLP as she takes us through her journey of becoming a…

  3. SN2; Minisode 5: The 5 Systems Every Business Needs to Grow

    · 12 min

    This episode is a follow-up on Minisode 4, where we go deeper into what it really takes to build systems that support growth, not just survival.We break down the power of SOPs (Standard Operating Procedures), the…

  4. SN2; Minisode 4: Working On Your Business VS Working In Your Business

    · 13 min

    In this episode, we unpack key insights from The E-Myth Revisited by Michael E. Gerber—and the hard truth about what’s really holding most businesses back. The difference between working in your business and working…

  5. SN2; Episode 2: Building Melvin’s - Flora Mutahi and the Birth of the Flavored Teas We Love & More

    · 58 min · S2 E2

    Did you know that the Melvin Marsh company didn’t start as a tea brand—it started by solving a practical everyday problem through Kenya’s first free-flowing salt? In today`s episode, we sit down with the Founder & CEO…

  6. SN2; Minisode 3: Consumer Behaviour, The GOOD reason vs The REAL reason

    · 10 min

    According to Rory Sutherland, (a well-known behavioral science expert at Ogilvy in the U.K), human beings don't buy things for purely logical or practical reasons. Instead, their decisions are driven by subconscious…

  7. SN 2; Minisode 2: A Brilliant Business Idea! Analogue Is So Back

    · 11 min

    Imagine having a phone that doesn`t force you to be on your screens all day but you still get your notifications on time. In this episode, we talk about an entrepreneur called Kat Goetze who invented a bluetooth…

  8. SN2; Episode 1: Data is What Drives Your Business - How Much Do You Know? | Michelle Watiki, Co-founder Duck Analytics

    · 1 h 03 min

    Imagine being able to access real data to understand your business operations, reduce stock-outs and who your consumers are. In this episode, Michelle Watiki, Co-founder of Duck Analytics takes us through the…

  9. Minisode 1: From selling Noodles in Highschool to building two successful Brands

    · 10 min · S2 E1

    Welcome to Season 2 of Founder Diaries! 🎙️ In this first minisode, I take you back to where it all began—my story, my journey into business, and how we got here. From selling noodles in high school to building two…

  10. EP 8: Building A Billion Dollar Business in Africa by Africans For Africans | Ken & Kui Njoroge on Building Cellulant & Komini

    · 1 h 05 min

    Listen to the story of how Cellulant was built, the businesses Ken Njoroge built prior to getting investors into the business. He built with a larger market in mind and today that is a reality. Today's hustle is…

  11. Minisode 23: Marketing Outside of Social Media

    · 7:30

    Hear my thoughts on how I would market my business if social media was no longer available. Social media is becoming saturated and more people sensitive to promotional content thus affecting it's effectiveness. We need…

  12. EP 7: Waithera Mugo on Building A Niche Business, Tax Law & How To Legally Pay Less Taxes

    · 49 min

    Catch up on Waithera Mugo's story and how she went from a law student to owning her own firm and building a niche business with Ithera Africa, a tax & wealth advisory firm. I learned from here there are so many ways to…

  13. Minisode 22: Get To Know The Host - Q n A

    · 11 min

    Find our host on socials: Instagram TikTok Follow Founder Diaries on socials: Instagram TikTok - @founderdariespodcast Reach out to DigiTax to make your eTIMS compliance much easier: HERE | +254795279403 This…

  14. Minisode 21: The Inventory Trap - Everyone in Retail Business Should Hear This

    · 12 min

    You know… running a product business will teach you math you didn’t even know you needed. Not the cute math… the painful math. The “why is my cash gone yet my shelves are full?” math. Today we’re talking about…

  15. Minisode 20: On Pricing, Mistakes I and You Are Making and Signs It's Wrong

    · 9:49

    Pricing might seem straightforward — but over time, I’ve learned that most of us underestimate how many things quietly eat into our margins.We price for the product.But we forget to price for the business. Your pricing…

  16. Minisode 19: The One Time I Really Nearly Quit

    · 9:48

    I've been in business for many many years and I have one particular season where I truly thought about quitting. I sat down to figure out how to replace my income and actually got the ball rolling until I realized…

  17. EP 6: Liz Njuguna On Hiring Husbands, Flipping 20k\Month into a 700K Lumpsum

    · 42 min · S1 E6

    Hear the story of Liz Njuguna and how she started off with buying and flipping land at 19. She started off with one parcel being paid in installments of 20K a month which down the road was flipped into 700K pain in a…

  18. Minisode 18: Why Dreaming Big Is Easier Than Actually Doing It

    · 8:29

    Dreaming is dopamine and doing is discipline. It's not because you're lazy or lack of motivation. Thinking about your dream life of driving the car you'd want, the freedom of time you crave and dream travel…

  19. Minisode 17: How I Stopped Running My Business Like a Kiosk

    · 10 min

    At some point, every founder has to ask:Am I building a real business… or just surviving?In Minisode17, Yvonne shares the practical shifts that helped her stop running her business like a kiosk and started structuring…

  20. Minisode 16: Your Business Venture Doesn’t Need to Be Complicated

    · 8:04

    We’ve been sold the myth that businesses need to be revolutionary, AI-powered, or completely novel to succeed.In this minisode, we strip it back to the basics and unpack the 4 pillars of a good business — and why…

  21. Minisode 15: Does Your Business Stop When Your Stop?

    · 9:37

    Many founders think they’re building businesses... but have actually created full-time jobs for themselves.In this minisode, we unpack the difference between being self-employed and being an entrepreneur, the signs…

  22. EP 5: From Selling Black Forests At Home To Running Multiple Corporate Cafeterias

    · 42 min

    What does it take to build a sustainable catering business?In this episode of Founder Diaries, Yvonne sits down with Esmeralda Founder & CEO of Spez Catering Limited, to unpack her journey from starting to running…

  23. Minisode 14: The One Book Every Founder Must Read | Outwitting The Devil

    · 11 min

    What if the reason your business feels stuck isn’t strategy —but mindset? In this Minisode, Yvonne breaks down Outwitting the Devil by Napoleon Hill — the one book she believes every entrepreneur must read. This…

  24. Minisode 13: Just Because It Didn’t Make Money, Doesn’t Mean It Failed

    · 7:11

    Just because an idea didn’t make money doesn’t mean it failed.In this minisode , we unpack why founders often label ideas as “failures” too quickly and how that mindset can cost you valuable insight, growth, and…

  25. Minisode 12: Why I Struggled With Delegation & What Finally Changed

    · 8:03

    Delegation sounds great in theory… but in practice? It can be terrifying especially when it comes to the big things.In this Minisode of Founder Diaries, Yvonne shares her personal journey with delegation …from doing…

  26. Minisode 11: Why Every Founder Needs A Job Description

    · 8:03

    In this minsode of Founder Diaries, we’re unpacking something most founders never stop to define …your job description as the founder or CEO.So many of us struggle with focus, delegation, and time management not…

  27. EP 4: More Than a Creator: Murugi on Business, Motherhood & Starting Early

    · 56 min · S1 E4

    In today’s episode of Founder Diaries, we sit down with Murugi Munyi for a conversation that goes beyond content creation…the space most of us know her for. Murugi shares her journey of starting her first business…

  28. Minisode 10: 6 Lessons From 6 Years In Business

    · 13 min

    In today’s episode, Yvonne shares 6 lessons from 6 years in business…From hiring and money to boundaries, self-awareness and trusting your instincts, this episode is a reflection on what it really takes to build and…

  29. Minisode 9: You're Spending Too Much Time On Planning

    · 4:35

    In this episode, we’re talking about overplanning and why it’s quietly holding you back. Planning feels productive because it’s safe. You get to keep the idea in your head without exposing it to the world. But real…

  30. Minisode 8: Why Seeking Validation Is Killing Your Momentum

    · 7:43

    In this episode, we talk about why founders struggle to trust their own decisions, and how constantly seeking validation slows down execution, growth and impact.If you were given responsibility early in life, you might…

  31. Minisode 7: How Unhealed Traumas Shows Up In Your Business

    · 6:04

    In Minisode 7 of Founder Diaries, Yvonne shares why going to therapy is not a weakness…it’s a leadership tool Unhealed trauma shows up in how we lead, delegate, price, overwork, avoid hard conversations and even burn…

  32. Episode 3: The Business Therapist On Burnout, Pressure & Priorities As A Female Founder

    · 1 h 05 min

    In this episode, Yvonne sits down with Robert, an executive leadership coach and entrepreneur trainer (also known as The Business Therapist) for a deep and honest conversation about burnout, pressure, identity, and…

  33. Minisode 6: Being Constantly Busy Doesn't Equal To Impact

    · 7:55

    Minisode 6 of the Founder Diaries, Yvonne shares why working longer hours doesn’t always lead to better results. She breaks down the shift from being busy to being intentional and why clarity, decision-making, and…

  34. Minisode 5: Minisode 5: Work Life Balance...Is There Such A Thing?

    · 5:30

    In this minisode, Yvonne shares her honest take on work-life balance, especially as a woman and a mother.She explores why balance often feels impossible and offers a more realistic approach: creating harmony by…

  35. Minisode 4: A Practical Reset For Overwhelming Days

    · 4:20

    Feeling overwhelmed at work or during a busy day? In this minisode, Yvonne shares a simple, practical framework she uses to reset when everything feels urgent and overwhelming, especially on days filled with…

  36. Minisode 3: When Overworking Becomes Your Identity| Founder Diaries Podcast

    · 6:48

    Welcome to Minisode 3 of the Founder Diaries Podcast. In this episode, Yvonne dives into a tough but necessary conversation about overworking…and how many of us unknowingly tie our identity and self-worth to…

  37. Episode 2: From Hustle to Purpose | Charles, Founder of Royal Reel Photography

    · 32 min · S1 E2

    In this episode , we sit down with Charles, the founder of Royal Reel Photography and one behind the production of the Founder Diaries Podcast.Charles introduces himself as a visual strategist, someone who goes beyond…

  38. Minisode 2: The Perfect Morning Routine for Productivity | Founder Diaries Podcast

    · 5:42 · S1 E2

    In Minisode 2, Yvonne walks through a simple morning formula for a productive day...why avoiding social media first thing matters, how to ground yourself before the day begins and small habits that help you pour into…

  39. Minisode 1: What’s Your Tip for Success | Founder Diaries Podcast

    · 9:28

    What’s Your Tip for Success? This is a Minisode segment of the Founder Diaries Podcast, where Yvonne shares hot takes, tips, tricks, and real experiences from the entrepreneur journey. In this 1st minisode, Yvonne…

  40. Episode 1: Building & Scaling Multiple Businesses | Founder Diaries Podcast

    · 33 min · S1 E1

    In our very first episode of Founder Diaries Podcast with Yvonne Kanyi, we sit down with Victoria, a serial entrepreneur building and scaling multiple businesses in Kenya. She shares her journey running a multi-branch…

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