Podcasts · Founder Diaries Podcast

SN2; Episode 1: Data is What Drives Your Business - How Much Do You Know? | Michelle Watiki, Co-founder Duck Analytics

9 Apr 2026 · 1 h 03 min

Imagine being able to access real data to understand your business operations, reduce stock-outs and who your consumers are. In this episode, Michelle Watiki, Co-founder of Duck Analytics takes us through the importance of data and client segmentation in business building to make better decisions that boost revenue.

Duck Analytics helps retailers optimise their pricing and location strategies using an AI-powered platform empowering you with real-time data for smarter decisions.

Partner Spotlight;

We’re honoured to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration.

Visit their website to check out their facilities and services at www.sarovahotels.com

Now, you`ve heard me talk about DigiTax for a while now and I'm here to plug you again. When you think Digitax think tax and e-tims simplified.

Reach out to DigiTax to make your eTIMS compliance much easier: https://digitax.tech/ | +254795279403

Digitax — your tax assistant in your pocket

Sponsor highlight;

This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.com and use the code FOUNDER10 for some coins off.

Follow Founder Diaries on socials: Instagram\TikTok - @founderdariespodcast

Spotify:

https://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg

Find our host on socials:Instagram:

https://www.instagram.com/yvonnekanyi?igsh=Y3NiczB1YWR1eW1w

TikTok:

https://www.tiktok.com/@entrepreneurmamake?_r=1&_t=ZS-95NMkTDQ6wD

The episode on the publisher’s site ↗ (opens in a new tab)