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Podcasts · Business

The Art of the Brand

Third Eye Insights

186 episodes

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand.

More about the show

Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them.

Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies.

New episodes Weekly. Ready to build a brand people choose? Hit follow.

Episodes page 2 of 4

  1. How world building is taking over Hollywood in a different way

    · 1 h 28 min

    Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is eroding trust, and…

  2. Why “Well-Produced” Brands Still Fail

    · 58 min

    From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world. Camille and Phillip unpack what award shows, Alo’s HQ, influencer…

  3. How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams

    · 36 min

    People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia. In this episode, Camille sits down with Isabella Chams, founder…

  4. Why Influencers, AI & Brands Are Colliding in 2026

    · 1 h 11 min

    In this episode, Camille and Phillip unpack the shifts shaping branding in 2026: the collision of influencers and ownership, AI’s growing impact on creativity and speed, why luxury and fashion brands are pushing back…

  5. 132: TV Is Over. TikTok Is the Store. Brands Need to Adapt Fast

    · 1 h 10 min

    This week, we break down the brand and media power shift that’s happening in real time — and why legacy players are losing ground fast. We unpack why Lululemon feels increasingly irrelevant, how TikTok Shop is now…

  6. Why Trend Forecasting Is Dead

    · 1 h 20 min

    This week on Art of the Brand, Camille and Phillip unpack why traditional authority in branding is collapsing — from Pantone’s fading relevance to corporations losing control of culture in the age of AI. They explore…

  7. The New Rules of Branding: From Chanel to TikTok Live

    · 1 h 17 min

    This week on Art of the Brand, Camille and Phillip unpack one of the biggest shifts happening across luxury, culture, and marketing. From A$AP Rocky becoming Chanel’s newest ambassador to Kim Kardashian reinventing…

  8. Why K-Beauty Is Taking Over Beauty

    · 24 min

    This week, we break down the Korean anti-aging experience everyone in beauty needs to understand — from the treatments we did, to what they cost, to why Korea is still a decade ahead of North America. We get into the…

  9. Bogota & Beauty Brands: The Power of World-Building

    · 1 h 05 min

    This week on Art of the Brand, Camille and Phillip return from Colombia with a masterclass in world-building, culture, and how unforgettable brands are actually built. From sitting beside Dua Lipa in a Bogotá speakeasy…

  10. The Secret Behind Japan’s Most Obsessive Brands

    · 56 min

    This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand”…

  11. The Rise and Fall of Fenty. And the New Rules of Relevance

    · 59 min

    This week on Art of the Brand, Camille and Phillip break down one of the most chaotic weeks in beauty, culture, and influence. From Fenty’s decline and the outrage aimed at Camille’s viral case study, to Timothée…

  12. The Secret Behind Japan’s Most Obsessive Brands

    · 56 min

    This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand”…

  13. The Death of Empathy: Why Good Intentions Are Killing Great Brands

    · 1 h 05 min

    Empathy used to be a brand’s greatest strength, now it’s becoming its biggest weakness. From Lululemon’s confused NFL partnership to Victoria’s Secret’s failed comeback, this episode unpacks how good intentions and…

  14. The Rise of Streaming, the Fall of Luxury, and What Comes Next

    · 1 h 21 min

    This week on Art of the Brand, Camille and Phillip break down the most interesting brand moments of the week—from Burberry’s stunning return to form to Skims’ controversial viral drops. They unpack why Kim Kardashian’s…

  15. The Ordinary LIED

    · 1 h 20 min

    This week on Art of the Brand, Camille and Phillip unpack one of the most dynamic episodes yet. From Victoria’s Secret’s unapologetic return to form to The Ordinary’s “anti-industry” campaign (that’s actually owned by…

  16. Why Lululemon Is Failing and What Trump Gets Right

    · 1 h 18 min

    This week on Art of the Brand, Camille and Phillip unpack why Lululemon’s stock is down 57%, what Dior’s logo change really signals for fashion, and how AI is reshaping (and limiting) creativity. From Chip Wilson’s…

  17. I Lost My TikTok: The Truth About Platform Dependency

    · 1 h 05 min

    This week on Art of the Brand, Camille and Phillip unpack the biggest shifts shaping media, luxury, and marketing today. From losing a 4-year TikTok account overnight to Cartier’s first Love Bracelet redesign in 56…

  18. Why Gucci Thrives and Apple Fails

    · 1 h 04 min

    This week on Art of the Brand, Camille and Phillip return from Italy with fresh insights on what timeless brands get right—and why giants like Apple are getting it wrong. From the Grand Tremezzo’s orange towels and…

  19. From Just Do It to Why Do It: The Fall of Nike

    · 50 min

    This week on Art of the Brand, Camille and Phillip take aim at the giants: Nike’s “Why Do It” campaign, Target’s mushy middle, department stores stuck in the past, and Vogue’s gamble on quality over quantity. They…

  20. How Lip Balm Became the #1 Beauty Product

    · 1 h 01 min

    This week on Art of the Brand, Camille and Phillip break down the smartest and dumbest moves in beauty and wellness right now. Summer Fridays turned lip balm into a gateway product and took the #1 spot in beauty. Alo…

  21. Why Luxury Brands Are Dying (and What Founders Can Learn)

    · 35 min

    This week on Art of the Brand, Camille and Phillip unpack why luxury brands like Louis Vuitton are chasing beauty counters, why Abercrombie’s NFL deal signals a comeback, and what most founders get wrong about…

  22. The Caitlin Clark Problem No One Wants to Talk About

    · 17 min

    In this episode of Art of the Brand, Camille and Phillip unpack the branding disaster unfolding inside the WNBA. Instead of embracing Caitlin Clark—the player driving ticket sales, TV ratings, and cultural…

  23. This Is Why You’re Not Growing

    · 1 h 25 min

    In this episode of Art of the Brand, Camille and Phillip tear apart the myths holding founders back from growing in saturated markets. From ELF’s controversial Matt Rife campaign to Soho House’s collapse after going…

  24. The Fear of Posting Is Costing You More Than You Realize

    · 1 h 03 min

    This episode of Art of the Brand is a reality check for every founder, creator, and high-performer who's feeling stuck—even when they’re doing everything right. Fresh off a teaching trip to Austria, Camille and Phillip…

  25. The Fitness Industry Is Broken. We’re Building What Comes Next.

    · 1 h 09 min

    Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a…

  26. The Influencer Era Is Over! This Lawsuit Proves It.

    · 1 h 00 min

    In this episode of Art of the Brand, Camille and Phillip dig into the collapse of trust across today’s biggest brands—from the Alo Yoga influencer lawsuit to the bizarre Clear Protein launch by Arrae.T his isn’t just…

  27. From Zero to 3.5 Million Followers: Nathan Chan on Building Foundr Into a Global Media Powerhouse

    · 1 h 13 min

    In this episode of The Art of the Brand, Camille Moore sits down with Nathan Chan, the powerhouse behind Foundr—the media brand followed by over 3.5 million entrepreneurs and trusted by names like Richard Branson,…

  28. Branding vs. Marketing: Why ROI Thinking Is Breaking Your Business

    · 14 min

    In this episode of Art of the Brand, Camille and Phillip break down one of the most misunderstood topics in business today: the difference between branding and marketing. If you've ever asked, “What’s the ROI on…

  29. How Pink LaBlonde Built a Global Hair Empire From Scratch — Social Media, Branding & Salon Growth

    · 1 h 39 min

    In this episode of Art of the Brand, Camille Moore sits down with Bianca, the powerhouse behind Pink LaBlonde, to talk about building a global salon brand from the ground up. From creating content before “influencer”…

  30. You’re Not Stuck—You’re Just Not Posting: The Unfiltered Truth About Personal Branding with Courtney Johnson

    · 51 min

    In this episode of Art of the Brand, Camille sits down with personal branding strategist and creator coach Courtney Johnson for a raw, hilarious, and no-BS conversation about what it actually takes to build a brand in…

  31. Google Just Shot God Mode — And It’s Coming for Your Business

    · 58 min

    This week on Art of the Brand, Camille and Phillip go deep on the massive shifts shaping modern marketing—from Google’s groundbreaking Astra AI to the collapse of what we used to call “social media.” If you’re still…

  32. Brand Boss Unfiltered: Why Most Marketing Fails & What Actually Builds a Brand

    · 1 h 03 min

    In this powerhouse episode of Art of the Brand, Camille Moore sits down with Bill Harper—aka @BrandBossHQ—for a deep, brutally honest breakdown of what’s really killing modern marketing. From the ROI myth and the…

  33. The Diddy Case & Why Modern Brands Keep Failing | TikTok, EMV & More

    · 1 h 08 min

    In this week’s Art of the Brand, Camille and Phillip take aim at the branding breakdown across sports, TikTok, and traditional institutions like Eurovision. From the lifeless Toronto Maple Leafs experience to Ford…

  34. How Melissa Andre Became the Name in Luxury Weddings. Personal Branding Lessons for Industry Leaders

    · 1 h 12 min

    In this episode of The Art of the Brand, Camille Moore is joined by Melissa Andre of Madco, one of the most sought-after luxury event and wedding planners, known for her work with top-tier clients including Drake, The…

  35. Your Brand’s Too Polite: Why Being Neutral Is Costing You HUGE.

    · 57 min

    In this episode of Art of the Brand, Camille and Phillip unpack the full cultural and business storm hitting the marketing world—from AI wiping out agency jobs to personal brands overtaking corporate PR. We break down:…

  36. Branding in the Age of Algorithms: Why Strategy Over Aesthetic in 2025

    · 1 h 03 min

    This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how…

  37. Dr. Linda’s Ultimate Wellness Routine: Peptides, Skin Cycling & Longevity Hacks

    · 1 h 24 min

    In this episode of Art of the Brand, Camille sits down with Dr. Linda Nyugen—medical aesthetician, wellness expert, and founder of 1Clinic—to unpack the science behind modern beauty. From red light therapy and skin…

  38. Why Playing It Safe Is Killing Your Brand: Google, AI, Black Mirror & the Canadian Election

    · 1 h 06 min

    In this episode of Art of the Brand, Camille and Phillip dissect the crisis of creativity across tech, entertainment, and politics—from Google’s slow collapse into mediocrity, to AI’s branding revolution, to how Black…

  39. Why Most Influencers Will Fail | Anthony DeLuca on The Art of the Brand

    · 1 h 12 min

    In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive…

  40. How Hally Leadbetter Is Changing the Game in Sports Media

    · 59 min

    In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at…

  41. From Augusta to AliExpress: What Golf, Luxury, and Space Travel Teach Us About Branding.

    · 1 h 27 min

    In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From…

  42. Why Your Podcast Isn’t Making Money—And What To Do Instead

    · 14 min

    Most podcasts fail—and it’s not because the host isn’t talented. In this episode of Art of the Brand, we break down why podcast monetization is a myth for most creators, why ROI thinking is killing your brand, and the…

  43. How White Lotus Mastered Branding and Marketing Strategy

    · 1 h 14 min

    From the storytelling genius behind White Lotus to the rise of WhatsApp marketing—this episode breaks down how the best brands are winning today. We dive into why brands must embrace imperfection, how anticipation…

  44. The Secret Weapon for Branding? It’s Your Font (Not Your Logo).

    · 34 min

    Most brands pick the wrong fonts—and it’s costing them. In this episode, we break down why fonts are more powerful than your logo, how the brain actually processes words, and the biggest mistakes businesses make when…

  45. Why Playing It Safe Is Killing Your Brand — Lessons from White Lotus and Four Seasons

    · 1 h 19 min

    In this episode of Art of the Brand, Camille Moore and Phillip Millar break down why Four Seasons’ unofficial partnership with White Lotus is a masterclass in modern branding — and why most brands would have been too…

  46. The Algorithm Doesn’t Make Mistakes — How to Take Control of Your Brand, Content, and Growth

    · 1 h 19 min

    In this episode of Art of the Brand, we break down why the algorithm isn’t the enemy — it’s your secret weapon. Learn how to shape your feed, build the brand you want, and stop blaming the system when it's your own…

  47. They Tried to Silence Me — Here’s What Happened in Court

    · 44 min

    When a client refused to pay and tried to bully me out of $5,000, I did something most small business owners never do — I took them to court. This episode breaks down how one of the biggest law firms in the country…

  48. Why Brands Are Dying | The Fall of Forever 21, Disney’s Mistake & The Experience Economy

    · 1 h 44 min

    In this episode of The Art of the Brand, hosts Camille Moore and Phillip Millar are calling it like it is. Brands are crumbling because they’ve stopped listening to their customers and started chasing trends that don’t…

  49. Personal Branding Strategies: Athlete Marketing, Brand Collaborations, and Kim Kardashian's Tesla Partnership

    · 1 h 12 min

    Join Camille and Phillip for another packed episode of Art of the Brand where we explore: • Athletes & Personal Brands - why building your personal brand is more critical than ever • Our exclusive 4 Quadrant Matrix…

  50. The Super Bowl's Branding Controversy: Taylor Swift, Trump, & the Future of Ads

    · 1 h 33 min

    The Super Bowl wasn't just about football this year—it was a branding battleground. From Taylor Swift getting booed to Trump's historic attendance, we break down how politics, culture, and advertising collided on the…

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