Podcasts · The Art of the Brand
The Fitness Industry Is Broken. We’re Building What Comes Next.
· 1 h 09 min
Episode The Fitness Industry Is Broken. We’re Building What Comes Next.
Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a premium, personalized fitness and wellness ecosystem.
From franchise flops to billion-dollar exits, this isn’t just about workouts. It’s about creating a disruptive, human-first brand that’s scaling across Canada—and aiming global.
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Connect on LinkedIn: AVANT Club
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