Podcasts · Business

The Art of the Brand

Third Eye Insights

185 episodes

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand.

More about the show

Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them.

Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies.

New episodes Weekly. Ready to build a brand people choose? Hit follow.

Episodes page 1 of 4

  1. Why Your Brand Isn’t Showing Up in AI Shopping Results

    · 18 min

    AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week conversation,…

  2. Kylie Jenner's $50M Bra: Where Victoria’s Secret Went Wrong

    · 46 min

    This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlash to their Shane Gillis discussion and make the…

  3. Hot Takes, Hot Pants & Brand Backlash

    · 1 h 07 min

    On this episode of Art of the Brand, Camille and Phillip debate what happens when brands jump into internet controversies—and whether a personal brand can thrive when the business behind it is struggling. They also…

  4. Inside the Rise of Brand Media Companies

    · 1 h 19 min

    Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split. This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders…

  5. How Loveshack Fancy Turned a Feeling Into a Brand

    · 51 min

    Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed…

  6. How the Right Brand Ambassador can Change Everything

    · 1 h 05 min

    Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout, the Lola…

  7. From Zero to TikTok Shop Giant: Bloom’s Creator‑Led Playbook

    · 1 h 07 min

    This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo…

  8. The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

    · 59 min

    Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and…

  9. How Brands Destroy Years of Equity

    · 1 h 08 min

    Some of the world’s most recognizable brands are starting to look a little less distinctive. Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a…

  10. Outrage Culture Is Killing Great Advertising

    · 17 min

    This week's episode is about what happens when outrage travels faster than context. We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a…

  11. Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

    · 34 min

    This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience…

  12. AI is making everyone sound the same

    · 1 h 00 min

    This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI…

  13. Did ChatGPT Design Instagram's New Logo?

    · 55 min

    This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million, Instagram changed…

  14. AI can create everything except this

    · 1 h 08 min

    This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more efficient everything…

  15. The Motorcycle Crash That Started a Wellness Empire

    · 1 h 15 min

    This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a…

  16. Why attention is the new brand currency

    · 1 h 00 min

    Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create lasting…

  17. The Biggest Branding Mistake Companies Keep Making

    · 1 h 09 min

    The best brands don't just sell products; they understand people. In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's wedding and…

  18. Building in Public Changed Their Business ft. Hot Girl Pickles

    · 53 min

    Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest-growing emerging CPG brands to unpack how they…

  19. Why Great Brands Don’t Chase Trends

    · 1 h 10 min

    AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate means for…

  20. She Made $1 Billion On Glasses

    · 1 h 09 min

    How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner, navigating an…

  21. Why Reddit Is Quietly Winning The Internet

    · 40 min

    From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of marketing.We…

  22. Cannes Lions Day 1: What What The Biggest Platforms Are Doing Right

    · 19 min

    What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place? In this first episode of Coffee in Cannes, we're taking you behind the scenes of Cannes…

  23. The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris

    · 58 min

    Luxury brands aren’t built overnight and Sisley Paris is proof of that. In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the world…

  24. The Elon Musk Lesson

    · 1 h 10 min

    From Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling.We break down the rise of founder-led brands, why…

  25. Google Didn't See It Coming

    · 1 h 07 min

    Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue. In this weeks episode we break down why marketers are shifting budgets away from traditional search and…

  26. Ferrari Just Made A Huge Mistake

    · 1 h 14 min

    Ferrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand today?In this episode,…

  27. The Markup Marché is Insane with The Ordinary!

    · 1 h 11 min

    The Ordinary’s Markup Marché campaign has everyone talking about how much beauty products really cost.In this episode, we break down why the campaign worked, why it also created controversy for Estée Lauder, and what…

  28. Why Most Brands Will Lose The Internet

    · 1 h 03 min

    Most brands today don’t have a product problem. They have an attention problem.In this episode, we break down why the internet is becoming harder to win on, why “safe” brands are getting ignored, and how social media…

  29. Why “Safe” Marketing Is Killing Your Brand

    · 55 min

    Everyone is chasing followers online. But what happens when the follower count stops mattering?In this episode we talk about Instagram’s latest follower cleanup, why so many brands and creators are realizing their…

  30. AI Slop Is Killing Your Brand

    · 1 h 07 min

    Everyone is fighting for attention online. But what happens when the scroll stops working?In this episode, we talk about why digital-only brands are starting to feel flat, and why real-world moments, billboards,…

  31. Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”

    · 1 h 08 min

    Chris McMillan has shaped some of the most iconic hair moments in pop culture, but he still sees himself as one thing first: a hairdresser. In this episode, Chris talks about the career, instinct, and obsession behind…

  32. The Billion-Dollar Mistake Killing Iconic Brands!

    · 1 h 13 min

    Most brands don’t fail because of the consumer. They fail because they lose their identity.In this episode, we break down some of the biggest brand decisions happening right now, from Lululemon’s controversial CEO…

  33. Why Brands Are Replacing Culture

    · 1 h 12 min

    Most brands today don’t have a product problem. They have a strategy problem. In this episode, we break down what’s happening behind some of the biggest brand moments right now—from Coachella activations to…

  34. Coachella Is Over (It’s Just Marketing Now)

    · 1 h 13 min

    Coachella used to be about music. Now it’s about brands. In this episode, we unpack what happens when culture gets commercialized. From influencer-heavy crowds to brand activations that feel more like content…

  35. Sammy Nusdorf’s Playbook for Meadowlane (How to Build in Public)

    · 50 min

    Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite. Long before Meadow Lane opened, he started documenting the process in real time. He…

  36. Nobody Wants to Buy Your Product

    · 58 min

    In this episode of The Art of the Brand, Camille Moore and Phillip Millar break down one of the most important truths in modern business: nobody wants to buy your product unless you create a reason for them to care.…

  37. There Is No Monoculture Anymore and Beauty Will Never Be the Same.

    · 1 h 04 min

    Sir John has worked at the highest level of beauty, from Beyoncé’s most iconic creative moments to global campaigns, editorial shoots, brand work, and creative direction inside some of the biggest names in the…

  38. Brand Loyalty Is Breaking and Business Owners Need to Pay Attention

    · 1 h 07 min

    Brand loyalty is not as stable as it used to be, and this episode breaks down why. In this episode of The Art of the Brand, Camille Moore and Phillip Millar unpack the growing pressure brands face as innovation speeds…

  39. Why Small Brands are Beating Billion Dollar Brands

    · 1 h 17 min

    World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind. World-building isn’t optional anymore, it’s the difference between brands that grow and brands that…

  40. How Cymbiotika Built a $500M Brand

    · 59 min

    Cymbiotika didn’t start as a business; it started as a mission. In this episode of The Art of the Brand, the co-founder and COO of Cymbiotika breaks down how they built one of the fastest-growing wellness brands by…

  41. Is Hollywood Dying? The Oscars, Revolve & the Future of Brands

    · 1 h 02 min

    The Oscars don’t feel the same, and that’s not just nostalgia. In this episode, Camille and Phillip break down the collapse of monoculture, why Hollywood is losing relevance, and what that means for brands trying to…

  42. Why “Building in Public” Is Beating Traditional Marketing

    · 1 h 13 min

    Last week in New York, Camille and Phillip sat down with Sammy Dorf, founder of the viral Tribeca grocery store Meadow Lane. The conversation unpacked what “building in public” really means — and why showing the messy…

  43. The Truth About Celebrity Beauty Brands

    · 55 min

    Molly Sims has lived almost every chapter of the entertainment industry — supermodel, actress, producer, podcast host, and now founder of YSE Beauty. In this episode of The Art of the Brand, Molly shares the real story…

  44. Luxury Brands Are Tracking You Now (LVMH’s New Move)

    · 1 h 02 min

    Luxury brands are leaning into “authenticity” tech—but the real play is control. In this episode, Camille and Phillip break down LVMH’s blockchain push and what it could mean for resale, verification, and customer…

  45. Why Great Brands Say No

    · 1 h 23 min

    What actually kills a brand isn’t one bad decision — it’s a thousand small ones. In this episode, Camille and Phillip unpack the leadership lessons behind Bulgari’s long-term discipline, Aritzia’s acquisition of Fred…

  46. People Hated Me - Then My Brand Exploded ft. Isabella Chams

    · 36 min

    People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia. In this episode, Camille sits down with Isabella Chams, founder…

  47. The Super Bowl Branding Mistakes Nobody Talks About

    · 48 min

    Super Bowl weekend revealed something most brands still don’t understand: digital-only marketing is a trap. In this episode, Camille and Phillip unpack why real-world activations outperform perfectly measurable…

  48. The Business of Outrage: What Brands Get Wrong

    · 51 min

    From beauty backlash to Super Bowl campaigns, this episode breaks down how brands are navigating outrage, algorithms, and attention in real time. Camille and Phillip unpack the controversy around Huda Beauty, Sydney…

  49. Why World Building Can’t Be Replaced by AI

    · 1 h 26 min

    World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding can’t be reduced to checklists, platforms, or AI-generated output.…

  50. How world building is taking over Hollywood in a different way

    · 1 h 28 min

    Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is eroding trust, and…

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