Podcasts · The Art of the Brand
Inside the Rise of Brand Media Companies
· 1 h 19 min
Episode Inside the Rise of Brand Media Companies
Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split.
This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them.
We cover Nike's slide in China while Alo opens a pop-up in Shanghai. We look at what a Quebec duo in alien costumes teaches about standing out, whether Madonna's VMA performance was brand strategy or brand damage, and why Scarlett Johansson's skincare line, The Outside, shut down. We also dig into what's really behind Crystal Head Vodka's troubles and how Gap is turning into a media company.
Plus smart campaigns from Visit Sweden, Jeep, Calvin Klein x Jungkook, and Skims, and a Brand Court verdict on Laughing Cow and Twisted Tea.
We say what other people are scared to say, so your business can thrive and you can understand marketing better.
This episode is supported by Bare Protein, the cleanest beef isolate protein powder on the market. Use code ARTOFTHEBRAND at checkout for a discount: www.bare-protein.com.
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