Podcasts · Business

The CMO Podcast

vYve & Jim Stengel

300 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

More about the show

The CMO Podcast is a vYve Production.

Episodes page 2 of 6

  1. Chris Brandt (Chipotle Mexican Grill) | Crafting Food with Integrity

    · 49 min · Episode 371

    When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a…

  2. The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)

    · 56 min · Bonus

    Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more. In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker,…

  3. Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable

    · 48 min · Episode 370

    When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific. And at the helm of marketing for that incredible…

  4. The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)

    · 43 min · Bonus

    What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand. In the sixth episode of The Brand Builder’s Playbook, hosts Jim Stengel and…

  5. Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand

    · 48 min · Episode 369

    If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22…

  6. The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)

    · 44 min · Bonus

    Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing? In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with…

  7. Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness Experience

    · 50 min · Episode 368

    A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully.…

  8. The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard)

    · 54 min · Bonus

    This week on The Brand Builder’s Playbook, Jim, Ryan, and Cait dive into one of marketing’s toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore…

  9. Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

    · 43 min · Episode 367

    If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest…

  10. The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)

    · 52 min · Bonus

    The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact. In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along…

  11. The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'Lakes

    · 1 h 07 min · Episode 366

    They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the…

  12. The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)

    · 47 min · Bonus

    Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook... --- How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores…

  13. Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a Movement

    · 59 min · Episode 365

    Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Marketing Officer of the…

  14. Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy

    · 50 min · Episode 364

    We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from Minneapolis,…

  15. New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve

    · 53 min · Bonus

    This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends at BERA.ai. In a…

  16. Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)

    · 56 min · Episode 363

    School is back in session—and so is the CMO Podcast, live from Penn State’s Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science…

  17. Colin Kelton (Vanguard) | Building a Lifetime Career

    · 48 min · Episode 362

    Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment…

  18. Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch

    · 55 min · Episode 361

    For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s…

  19. George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year

    · 58 min · Episode 360

    Who doesn’t remember the Chili’s jingle—“I want my baby back, baby back, baby back…”? Or maybe you’ve seen the viral TikToks about Chili’s Triple Dipper. Chili’s is back in culture in a big way, and much of that credit…

  20. Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation

    · 52 min · Episode 359

    Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco…

  21. Jessica Padula (Nespresso USA) | Brewing Growth & Sustainability

    · 57 min · Episode 358

    This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Swiss-based Nestlé,…

  22. Building Brands with Courage: Voices from Hinge, Essity, and Be LOVE

    · 36 min · Episode 357

    This week, we’re wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse…

  23. Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

    · 48 min · Episode 356

    In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week’s episode, recorded live at the Deloitte Digital Apartment…

  24. Calum Laming (British Airways) | Brand-Building at 35,000 Feet

    · 46 min · Episode 355

    In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the…

  25. From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika

    · 40 min · Episode 354

    On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativity. Aimee Egan,…

  26. Jonnie Cahill (PepsiCo) | How to Onboard with Intention

    · 48 min · Episode 353

    Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April…

  27. Melody Lee (Mercedes-Benz USA) | Success is Never Solo

    · 49 min · Episode 352

    This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world’s most enduring luxury brands and will celebrate its 100th anniversary next year. Melody’s career…

  28. Building Brand Love with UGG, Tinder, Tubi and Transunion

    · 44 min · Episode 351

    In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the…

  29. Brian Irving (Lyft) | The Pink Rebels

    · 43 min · Episode 350

    Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people’s lives with the world's best…

  30. Elizabeth Rutledge (American Express) | The Customer at the Center of Everything

    · 48 min · Episode 349

    Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO…

  31. The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)

    · 41 min · Episode 348

    We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of…

  32. The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

    · 1 h 03 min · Episode 347

    You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week’s episode takes it up a notch: “The…

  33. Carrie Palin (Cisco) | Powering An Inclusive Future For All

    · 57 min · Episode 346

    This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to…

  34. Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself

    · 48 min · Episode 345

    It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand…

  35. Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere

    · 47 min · Episode 344

    This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding…

  36. Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)

    · 1 h 03 min · Episode 343

    Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most…

  37. Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages

    · 51 min · Episode 342

    We’re on the verge of summer, so you’re probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She’s the Chief Marketing…

  38. Reflections on the Journey to Chief Marketing Officer with Jim Stengel

    · 45 min · Episode 341

    This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all…

  39. Linda Boff, David Lubars and Rishad Tobaccowala | The Advertising Hall of Fame Class of 2025 Inductees

    · 49 min · Episode 340

    This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night…

  40. The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez

    · 45 min · Episode 339

    This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect…

  41. Rachel Thornton (Adobe) | Exploring Curiosity Through Digital Experiences

    · 48 min · Episode 338

    This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new…

  42. Natalia Ball (Mars) | A Better World for Pets

    · 53 min · Episode 337

    As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its…

  43. How CMOs Thrive in Times of Rapid Change with Emily Silver (Dick's Sporting Goods) | Live from Adobe Summit

    · 47 min · Episode 337 · Bonus

    This week we’re bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at…

  44. Emmanuel Orssaud (Duolingo) | April Fool's Day Measured in Smiles

    · 50 min · Episode 336

    Happy April Fools! To celebrate the spirit of first day of April, Jim welcomes to the show one of Duo the Owl’s best friends, Emmanuel Orssaud, the Chief Marketing Officer of Duolingo, one of the hottest growth brands…

  45. Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships

    · 51 min · Episode 335

    Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head…

  46. Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer

    · 52 min · Episode 334

    This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for…

  47. Nicole Parlapiano (Tubi) | Swing Big on Brand Building

    · 59 min · Episode 333

    Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors. When we launched this podcast in…

  48. Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style

    · 54 min · Episode 332

    We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief…

  49. Jim Stengel's Reflection from a Trip to Cuba

    · 18 min · Episode 332 · Bonus

    We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons…

  50. Jerri DeVard (BECA) | The Black Executive CMO Alliance

    · 54 min · Episode 331

    This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri…

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