Podcasts · Business

The CMO Podcast

vYve & Jim Stengel

300 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

More about the show

The CMO Podcast is a vYve Production.

Episodes page 1 of 6

  1. Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever

    · 54 min · Episode 415

    What does the future of marketing look like when AI is transforming how customers discover brands, make decisions, and connect with businesses? And how can marketers embrace this shift while keeping human connection at…

  2. How Great Leaders Build Trust: Live at the Penn State Alumni Leadership Conference

    · 1 h 01 min · Episode 415 · Bonus

    This week, Jim has a special bonus episode of The CMO Podcast, recorded live from one of his favorite places in the world: Penn State. Back in Happy Valley for the Penn State Alumni Leadership Conference, Jim sits…

  3. AI Is Moving Fast. Are Marketers Ready? | Live from the TransUnion Summit with Liz Bacelar

    · 39 min · Episode 414

    Marketers are investing heavily in artificial intelligence, and confidence in its potential is soaring. But are organizations truly ready to turn that investment into meaningful business results? Recorded live at…

  4. Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience

    · 1 h 01 min · Episode 413

    This week, Jim welcomes a guest who gave him some very good advice. When Reagan Greene met Jim at the Kellogg Marketing Leadership Summit last May, she told him, “You need more healthcare leaders on the podcast.” So,…

  5. Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & Leadership

    · 52 min · Episode 412

    What happens when the very definition of “workplace” changes almost overnight? This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world’s largest commercial real estate and…

  6. Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)

    · 55 min · Episode 411

    What turns a celebrity endorsement into genuine advocacy? Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen…

  7. Beyond Football: How Ethan Braden Is Building the Texas A&M Brand

    · 1 h 03 min · Episode 410

    How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters? That’s the challenge Ethan Braden took on when he became Vice President and Chief…

  8. Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)

    · 40 min · Episode 409

    What happens when technology moves faster than our ability to understand its impact? Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a…

  9. PepsiCo's Formula for Building Enduring Brands with Mark Kirkham

    · 47 min · Episode 408

    What does it take to market some of the world's most iconic brands? Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo…

  10. Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

    · 32 min · Episode 407

    As people take greater ownership of their health, the role of brands is changing. Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing…

  11. Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika

    · 47 min · Episode 406

    What makes someone fall in love with a brand? Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of. Joining…

  12. Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt

    · 37 min · Episode 405

    "Creativity is all about creating desire." So what makes people truly desire a brand? This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation…

  13. Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

    · 1 h 01 min · Episode 404

    Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and…

  14. What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

    · 44 min · Episode 403

    Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise…

  15. Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

    · 46 min · Episode 402

    Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless. Recorded live at the Cannes Lions International Festival of Creativity, Jim sits…

  16. How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

    · 35 min · Episode 401 · Bonus

    How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place? Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing…

  17. From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

    · 33 min · Episode 401

    Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and…

  18. Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

    · 41 min · Episode 400

    Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed. Recorded live at…

  19. Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty

    · 47 min · Episode 399

    Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat down with Jim…

  20. Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

    · 52 min · Episode 398

    This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching…

  21. Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

    · 59 min · Episode 397

    For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for innovation,…

  22. Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

    · 52 min · Episode 396

    The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office. Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer of Cadillac,…

  23. Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

    · 55 min · Episode 395

    What does growth leadership actually look like in 2026? Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two standout conversations with leaders building some…

  24. Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

    · 48 min · Episode 394

    Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands…

  25. The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

    · 49 min · Episode 393

    A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadership, legacy,…

  26. Sherina Smith (American Family Insurance) | Designed to Last

    · 54 min · Episode 392

    What does it take to transform a legacy brand and yourself as a leader at the same time? To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief…

  27. Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

    · 42 min · Episode 391

    This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all. Jim welcomes…

  28. Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

    · 45 min · Episode 390

    What does it take to turn a simple drink into a global cultural phenomenon? This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive…

  29. Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands

    · 53 min · Episode 389

    Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s now leading one of…

  30. Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks

    · 48 min · Episode 388

    If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but? This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion…

  31. Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)

    · 47 min · Episode 387

    If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different…

  32. Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO

    · 58 min · Episode 386

    More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO. Joining Jim this week is a guest who joins that…

  33. Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything

    · 59 min · Episode 385

    What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you? Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent…

  34. Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious

    · 55 min · Episode 384

    If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching…

  35. Lara Balazs (Adobe) | The Golden Age of Creativity

    · 54 min · Episode 383

    To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982,…

  36. Conny Kalcher (Zurich Insurance) | Reinventing Insurance Through Empathy

    · 1 h 00 min · Episode 382

    What does it take to revitalize a 150-year-old company? Jim’s guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Group Chief Customer…

  37. The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

    · 1 h 01 min · Episode 381

    This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders…

  38. Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

    · 1 h 02 min · Episode 380

    We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Jim Stengel is…

  39. The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

    · 58 min · Episode 379

    In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly…

  40. Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

    · 1 h 02 min · Episode 378

    With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most…

  41. Norm de Greve (General Motors) | Driving into the Next Century

    · 43 min · Episode 377

    The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture…

  42. Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

    · 43 min · Episode 377 · Bonus

    At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human…

  43. Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

    · 49 min · Episode 376

    When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it. Jim's guest this week is…

  44. Andrew Robertson (BBDO) | How to Power Up Your Organization

    · 53 min · Episode 375

    Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most…

  45. Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

    · 54 min · Episode 374

    Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation…

  46. Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom

    · 58 min · Episode 373

    Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies. Jim’s guest this week is at the center of AT&T’s…

  47. Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands

    · 45 min · Episode 372

    Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the…

  48. The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins

    · 1 h 00 min · Bonus

    From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership. In the final…

  49. Chris Brandt (Chipotle Mexican Grill) | Crafting Food with Integrity

    · 49 min · Episode 371

    When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a…

  50. The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)

    · 56 min · Bonus

    Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more. In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker,…

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