Course11010714560 lectures
International Business
Prof. Jogendra K. Nayak · IIT Roorkee
Lectures
Week 1
- Introduction to International Business
- Importance, Nature and Scope
- Modes of Entry - I
- Modes of Entry - II
- Challenges and Approaches, EPRG Framework
Week 2
- New Economic Policy, LPG Framework
- Patterns of International Trade, Trade Theories, Export-Import
- International Trade Theories - I
- International Trade Theories - II
- Leonteiff's Paradox, PLC Theory, National Competitive Advantage & Factor Mobility Theory
Week 3
- Trade and Factor Mobility , Bangladesh Textile Case
- Multiplier Effect, Types and its Characteristics
- Multiplier Effect with Numericals
- Commercial / Trade Policy, Business Cycle, Tariff Barriers, Subsidies
- Non-Tariff Barriers, India's Foreign Trade Policy, Make in India, Trade Protectionism
Week 4
- International Business Environment, PESTEL Analysis, Culture and Business
- Language, Religion, Behavioural Practices, Communication
- Political Environment, Beliefs, Types of Democracy
- Political Systems, Beliefs, Risks
- Legal Environment, Legal Protection, Legal Systems, IPR
Week 5
- Economic Factors, Economic Environment
- Components of an Economy, Inflation, Unemployment, Debt
- Income Distribution, Poverty, Productivity
- BOP, Components, Economic Freedom, Economic Transitions
- Technology and Its Impact, IT, Technology Transfer
Week 6
- Hofstede's Cultural Dimensions
- BOP, Balance of Trade
- BOP, Capital Account, Financial Account, Numericals, Reserve Account, SDR
- Foreign Exchange, Foreign Exchange Market, Features, Participants
- Functions of Foreign Exchange Market, Interest Rate, Relative Inflation Rate
Week 7
- Factors Affecting Exchange Rate, Current Account Deficit, Government Debt, Exchange Rate
- Exchange Rate Systems, Currency Convertibility, Types
- Currency Convertibility, Theories of Exchange Rate, Purchasing Power Parity
- PPP Theory, Interest Rate Parity Theory, Fisher Effect, Numericals
- Foreign Exchange Exposure, Type Of Exposure
Week 8
- Exposure Management Theory, Hedging, FERA and FEMA, RBI and its Power
- Financial Market, Importance and its Function, Financial Intermediaries, Money Market
- International Money Market, Euro Credit, Capital Market, Features, Component, ADR & GDR
- Trade Promotion, Foreign Trade Regulations in India, Exporting, Stages, Difficulties
- Export-Import Plan, Foreign Trade Promotion Measures, Schemes, Trade Regulations
Week 9
- Trade Promotions, Institution Involved in Export Finance, Foreign Trade Organisations
- Foreign Trade Organizations, PNB Scam
- Bretton Woods Agreement, IMF, Its Role and Function
- The World Bank
- WTO, GATT, Origin and Functions, MFN Principles, Agreements
Week 10
- Uruguay Round Agreement on Agriculture, GATS
- TRIMS, TRIPS, Patents, Copyrights
- Multifiber Agreement, Agreement on Textiles and Clothing, UNCTAD, GSP, GSTP
- Regional Economic Integration
- Regionalism, Multilateralism, NAFTA, EU, EURO
Week 11
- International Marketing, Segmentation, Positioning
- Product Strategies, Product Adaptations, Pricing, Communication, Logistics
- Global Firms Success Strategies
- Marketing Orientations, Market Research
- Estimating Market Demand, Pitfalls in Research
Week 12
Syllabus and materials
At NPTEL, as the course publishes them.
Credits and licence
- Institution
- IIT Roorkee
- Department
- Management
- Teacher
- Prof. Jogendra K. Nayak
- Level
- Undergraduate
- Language
- English
- Subjects
- Business and management
- Source
- NPTEL
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed
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