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Course11010711360 lectures

Marketing Research and Analysis-II

Prof. Jogendra K. Nayak · IIT Roorkee

Start with lecture 1 At NPTEL

Lectures

UNIT 1

  1. Introduction to Marketing Research- I Video
  2. Introduction to Marketing Research - II Video
  3. Marketing Research Process - I Video
  4. Marketing Research Process - II Video
  5. Marketing Research Process - III Video

UNIT 2

  1. Marketing Research Process - IV Video
  2. Hypothesis and Research Question - I (with real life example) Video
  3. Hypothesis and Research Question - II (with real life example) Video
  4. Hypothesis Development - I (with a real life case) Video
  5. Hypothesis Development - II (with a real life case) Video

UNIT 3

  1. Research Design - I Video
  2. Research Design - II Video
  3. Research Design - III Video
  4. Research Design - IV Video
  5. Research Design - V Video

UNIT 4

  1. Research Design - VI Video
  2. Data Purification and handling - I Video
  3. Data Purification and handling - II Video
  4. Data Purification and handling - III Video
  5. Data Purification and handling - IV Video

UNIT 5

  1. Power of a Test & Sample Size Calculation (Problem solving) Video
  2. Sample Size Calculation & Hypothesis Testing (Problem solving) Video
  3. Hypothesis Testing - I (Problem solving) Video
  4. Hypothesis Testing - II (Problem solving) Video
  5. Non-Parametric Test - I Video

UNIT 6

  1. Non-Parametric Test - II Video
  2. Non-Parametric Test - III Video
  3. Non-Parametric Test - IV Video
  4. Non-Parametric Test - V Video
  5. Non-Parametric Test - VI Video

UNIT 7

  1. Non-Parametric Test - VII Video
  2. Non-Parametric Test - VIII Video
  3. Introduction to ANOVA & ANCOVA Video
  4. Conducting one-way ANOVA Video
  5. Solving n-way ANOVA - I Video

UNIT 8

  1. Solving n-way ANOVA - II Video
  2. N-way ANOVA & MANOVA in SPSS Video
  3. MANOVA & ANCOVA in SPSS Video
  4. ANCOVA in SPSS Video
  5. ANCOVA & MANCOVA in SPSS Video

UNIT 9

  1. Covariance & Correlation Video
  2. Correlation in SPSS Video
  3. Partial & Multiple Correlation Video
  4. Simple Regression Analysis in SPSS Video
  5. Multiple Regression Analysis in SPSS - I Video

UNIT 10

  1. Multiple Regression Analysis in SPSS - II Video
  2. Stepwise Regression & Hierarchical Regression Video
  3. Hierarchical Regression & Dummy Variable Regression Video
  4. Logistic Regression Analysis Video
  5. Discriminant Analysis in SPSS Video

UNIT 11

  1. Factor Analysis in SPSS - I Video
  2. Factor Analysis in SPSS - II Video
  3. Exploratory Factor Analysis in SPSS Video
  4. Confirmatory Factor Analysis in SPSS - I Video
  5. Confirmatory Factor Analysis in SPSS - II Video

UNIT 12

  1. Confirmatory Factor Analysis in SPSS - III Video
  2. Structural Equation Modelling in SPSS Video
  3. Mediation & Moderation Analysis in SPSS Video
  4. Cluster Analysis in Practice - I Video
  5. Cluster Analysis in Practice - II Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Roorkee
Department
Management
Teacher
Prof. Jogendra K. Nayak
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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