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Course11010616460 lectures

Business Development: From Start to Scale

Prof. C Bhaktavatsala Rao · IIT Madras

Start with lecture 1 At NPTEL

Lectures

week-01

  1. Understanding Business Development Video
  2. Marketing and Business Development Video
  3. Markets and Marketing Video
  4. Strategy Formulation Video
  5. Business Development Cases Video

week-02

  1. Successful Business Video
  2. Industry and Market Video
  3. Vision, Mission and Strategy Video
  4. Goals Video
  5. Case Study of Business Development Excellence Video

week-03

  1. Industry and Business Video
  2. Porter's Five Forces Theory Video
  3. Industrial Transformations Video
  4. Competitive Strategies Video
  5. Company Analysis Video

week-04

  1. Industry, Market and Business Video
  2. Industry and Market Analysis Video
  3. Market Structures Video
  4. Demand Forecasting Video
  5. Competitor Analysis Video

week-05

  1. Customer Characteristics Video
  2. Customer Typologies Video
  3. Market Research and Design Thinking Video
  4. Customer Bonding Video
  5. Customer Relationship Management Video

week-06

  1. Market and Market Descriptors Video
  2. Market and Product Segmentation Video
  3. Product-Market Segmentation Video
  4. Segmentation Deep Dive Video
  5. Market Attractivenesss and competitive positioning Video

week-07

  1. Branding Video
  2. Brand Organization Video
  3. Advertising and Communication Video
  4. Servitization Video
  5. Pricing Video

week-08

  1. A New IT Start-up Video
  2. An FMCG Start-up Video
  3. A logistics start-up Video
  4. A Nutraceuticals Start-up Video
  5. A Telecom Fightback Video

week-09

  1. Collaborations Video
  2. Strategic Alliances Video
  3. Joint Ventures Video
  4. Subsidiaries Video
  5. Mergers and Acquisitions Video

week-10

  1. Value Chain Competencies Video
  2. Functional Competencies Video
  3. Negotiating Skills Video
  4. Cultural Skills Video
  5. Leadership Attributes Video

week-11

  1. Growth Strategies Video
  2. Growth Examples Video
  3. Fragmented Industries and Emerging Industries Video
  4. Mature Industries and Declining Industries Video
  5. Global Industries and New Businesses Video

week-12

  1. A Pharma Transformation Video
  2. Pharma Strategic Alliances Video
  3. Business Turbulence Video
  4. Creating Value Video
  5. From Starting to scale in Closing Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Madras
Department
Management
Teacher
Prof. C Bhaktavatsala Rao
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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