Course11010615761 lectures
Strategy And Technology: A Practical Primer
Prof. C Bhaktavatsala Rao · IIT Madras
About
A study of strategy is essential for professionals to help their enterprises and organisations in developing the vision, mission, and goals, crafting a strategy that can accomplish the goals through execution. In the strategic management process, technology plays a vital role. This course “Strategy and Technology: A Practical Primer” brings together the domains of strategy and technology to create multiple frameworks for enterprise growth and sustainability. The concepts are illustrated through illuminating case examples and where appropriate enduring practical developments are translated into conceptual frameworks. This course will be useful for a broad spectrum of students and working professionals to develop and hone their strategic skills integrating multiples technology insights.
Intended audience: Graduate students
Prerequisites: Any graduate degree
Lectures
Week 1
- External analysis
- Industry evolution
- Five forces model
- Generic competitive strategies
- Position analyses
Week 2
- Competitive Dynamics
- Business Portfolio Analysis
- Global Strategy
- Creative Strategy
- Balanced Scorecard
Week 3
Week 4
- Competitive strategy overview
- Economic forces
- Liquidity as the sixth force
- The six forces model
- Strategic groups
Week 5
Week 6
- Generic strategies
- Structural analysis and competitive strategy
- Quality, Cost and value
- Differentiation and De-commoditization
- Niche as a core competence
Week 7
- Generic industry environments
- Integration, Expansion, and Diversification
- Comparators and responders
- Strategic balance
- Technology and collaboration
Week 8
- Technology strategy
- Competition in technology prism
- Technological competence
- Generic technology strategies
- Innovation and generic strategies
Week 9
- Technology and Differentiation
- Technology and Followership
- Technology in five forces prism
- Technology and Patenting
- Technology and Change
Week 10
- Customised product design
- Technology and functionality
- Technological behaviour
- Technology and public policy
- Technology and transformation
Week 11
- Strategic shifts
- Business models
- Retro - Futurism
- Innovation strategy and process
- High technology business companies
Week 12
Syllabus and materials
At NPTEL, as the course publishes them.
Credits and licence
- Institution
- IIT Madras
- Department
- Management
- Teacher
- Prof. C Bhaktavatsala Rao
- Level
- Undergraduate
- Language
- English
- Subjects
- Business and management
- Source
- NPTEL
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed