Learn · Business Development: From Start to Scale
Lecture 55 of 60week-11
Global Industries and New Businesses
Prof. C Bhaktavatsala Rao · IIT Madras
Credits and licence
- From
- Business Development: From Start to Scale, IIT Madras (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Understanding Business Development
- Marketing and Business Development
- Markets and Marketing
- Strategy Formulation
- Business Development Cases
- Successful Business
- Industry and Market
- Vision, Mission and Strategy
- Goals
- Case Study of Business Development Excellence
- Industry and Business
- Porter's Five Forces Theory
- Industrial Transformations
- Competitive Strategies
- Company Analysis
- Industry, Market and Business
- Industry and Market Analysis
- Market Structures
- Demand Forecasting
- Competitor Analysis
- Customer Characteristics
- Customer Typologies
- Market Research and Design Thinking
- Customer Bonding
- Customer Relationship Management
- Market and Market Descriptors
- Market and Product Segmentation
- Product-Market Segmentation
- Segmentation Deep Dive
- Market Attractivenesss and competitive positioning
- Branding
- Brand Organization
- Advertising and Communication
- Servitization
- Pricing
- A New IT Start-up
- An FMCG Start-up
- A logistics start-up
- A Nutraceuticals Start-up
- A Telecom Fightback
- Collaborations
- Strategic Alliances
- Joint Ventures
- Subsidiaries
- Mergers and Acquisitions
- Value Chain Competencies
- Functional Competencies
- Negotiating Skills
- Cultural Skills
- Leadership Attributes
- Growth Strategies
- Growth Examples
- Fragmented Industries and Emerging Industries
- Mature Industries and Declining Industries
- Global Industries and New Businesses
- A Pharma Transformation
- Pharma Strategic Alliances
- Business Turbulence
- Creating Value
- From Starting to scale in Closing