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Course11010592040 lectures

Fundamentals of Digital Marketing

Prof. Saini Das Prof. Atanu Ghosh · IIT Kharagpur

Start with lecture 1 At NPTEL

Lectures

Week 1

  1. Lecture 01: Defining Digital Marketing Video
  2. Lecture 02: Digital Marketing Strategy Video
  3. Lecture 03: Digital Marketing Strategy (Contd.) Video
  4. Lecture 04: Digital Display Advertising Video
  5. Lecture 05: Digital Display Advertising (Contd.) Video

Week 2

  1. Lecture 06: Introductions to Search Ads Video
  2. Lecture 07: Organic Search (Search Engine Optimization) Video
  3. Lecture 08:Organic Search (Search Engine Optimization) (contd..) Video
  4. Lecture 09: Paid Search Video
  5. Lecture 10: Ad Creation with Google Ads Video

Week 3

  1. Lecture 11: Ad Creation with Google Ads (contd..) Video
  2. Lecture 12: Ad Creation with Google Ads (contd..) Video
  3. Lecture 13: Email Marketing - Part A Video
  4. Lecture 14: Email Marketing - Part B Video
  5. Lecture 15: Email Marketing - Part C Video

Week 4

  1. Lecture 16: Introduction to Social Media Video
  2. Lecture 17: Social Media Communication Framework Video
  3. Lecture 18: Social Media Maturity and Content Management Framework Video
  4. Lecture 19: Managing Facebook Likes and Follows Video
  5. Lecture 20: Balancing Quantity & Quality of Facebook Likes & Follows Video

Week 5

  1. Lecture 21: Principles of Targeting in Paid Social Media Campaigns Video
  2. Lecture 22: Target, Bid and Budget in Paid Social Media Campaigns Video
  3. Lecture 23: Principles of Paid Social Media Campaigns Video
  4. Lecture 24: Target, Bid and Budget in Paid Social Media Campaigns Video
  5. Lecture 25: Managing a Facebook Page Video

Week 6

  1. Lecture 26: Facebook Page Analytics Video
  2. Lecture 27: Set Up Paid Meta Campaign Video
  3. Lecture 28: Mobile Marketing with Whatsapp Video
  4. Lecture 29: Content Marketing Video
  5. Lecture 30: Influencer Marketing Video

Week 7

  1. Lecture 31: B2B Digital Marketing Video
  2. Lecture 32: LinkedIn Marketing Video
  3. Lecture 33: Generative Engine Optimisation - 1 Video
  4. Lecture 34: Generative Engine Optimisation - 2 Video
  5. Lecture 35: Agentic Commerce Video

Week 8

  1. Lecture 36: Website Development Video
  2. Lecture 37: Introduction to GA4 Video
  3. Lecture 38: Introduction to GA4 (contd..) Video
  4. Lecture 39: Introduction to GA4 (contd..) Video
  5. Lecture 40:Introduction to GA4 (contd..) Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kharagpur
Department
Management
Teacher
Prof. Saini Das Prof. Atanu Ghosh
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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