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Course11010507324 lectures

Strategic Communication for Sustainable Development

Prof. Aradhna Malik · IIT Kharagpur

Start with lecture 1 At NPTEL

About

This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.

Course Goals:

1. To help the students understand the role of communication in sustainable development

2. To help students use strategic communication to solve problems of sustainable development

Intended audience: Elective, UG/ PG in Management/ Social Welfare.

Lectures

Week 1

  1. Lecture 01 : Introduction Video
  2. Lecture 02: Models for Public Participation in Sustainable Development Video
  3. Lecture 03: Role of Communication in Sustainable Development Video
  4. Lecture 04: Sustainability Communication Video

Week 2

  1. Lecture 05 : Approaches to Sustainability Communication : Strong Sustainability Video
  2. Lecture 06 : Approaches to Sustainability Communication : Integrative Approach Video
  3. Lecture 07 : Sociological Perspectives on Sustainability Communication Video
  4. Lecture 08 : Psychological Perspectives on Sustainability Communication Video
  5. Lecture 09 : Psychological Perspectives on Sustainability Communication (Contd.) Video
  6. Lecture 10 : Steyn and Puth's Model for Communication Strategy Video
  7. Lecture 11: Application of Steyn and Puth's Model to Development Video

Week 3

  1. Lecture 12 : Tools of Strategic Communication for Sustainable Development Video
  2. Lecture 13 : Role of Strategic Communication for Sustainable Development Video
  3. Lecture 14 : Role of Stakeholders in Strategic Communication for Sustainable Development Video
  4. Lecture 15 : Systems Approach to Identifying Decisive Information Video
  5. Lecture 16 : Adapting CSR Communication Strategies to Sustainable Development Video
  6. Lecture 17 : Strategic Conversations Video
  7. Lecture 18 : Creating a Strategic Communication Plan Video
  8. Lecture 19 : Communication for Behavioral Impact (COMBI) for Sustainable Development Video

Week 4

  1. Lecture 20 : Media and Sustainability Communication YouTube
  2. Lecture 21 : ICTs in Sustainable Development YouTube
  3. Lecture 22: Community Informatics YouTube
  4. Lecture 23 : Challenges to the use of ICTs in Sustainable Development Efforts YouTube
  5. Lecture 24: Wrap up and Conclusion YouTube

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kharagpur
Department
Management
Teacher
Prof. Aradhna Malik
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
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