Learn · Fundamentals of Digital Marketing

Lecture 24 of 40Week 5

Lecture 24: Target, Bid and Budget in Paid Social Media Campaigns

Prof. Saini Das Prof. Atanu Ghosh · IIT Kharagpur

Credits and licence

From
Fundamentals of Digital Marketing, IIT Kharagpur (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures

  1. Lecture 01: Defining Digital Marketing Video
  2. Lecture 02: Digital Marketing Strategy Video
  3. Lecture 03: Digital Marketing Strategy (Contd.) Video
  4. Lecture 04: Digital Display Advertising Video
  5. Lecture 05: Digital Display Advertising (Contd.) Video
  6. Lecture 06: Introductions to Search Ads Video
  7. Lecture 07: Organic Search (Search Engine Optimization) Video
  8. Lecture 08:Organic Search (Search Engine Optimization) (contd..) Video
  9. Lecture 09: Paid Search Video
  10. Lecture 10: Ad Creation with Google Ads Video
  11. Lecture 11: Ad Creation with Google Ads (contd..) Video
  12. Lecture 12: Ad Creation with Google Ads (contd..) Video
  13. Lecture 13: Email Marketing - Part A Video
  14. Lecture 14: Email Marketing - Part B Video
  15. Lecture 15: Email Marketing - Part C Video
  16. Lecture 16: Introduction to Social Media Video
  17. Lecture 17: Social Media Communication Framework Video
  18. Lecture 18: Social Media Maturity and Content Management Framework Video
  19. Lecture 19: Managing Facebook Likes and Follows Video
  20. Lecture 20: Balancing Quantity & Quality of Facebook Likes & Follows Video
  21. Lecture 21: Principles of Targeting in Paid Social Media Campaigns Video
  22. Lecture 22: Target, Bid and Budget in Paid Social Media Campaigns Video
  23. Lecture 23: Principles of Paid Social Media Campaigns Video
  24. Lecture 24: Target, Bid and Budget in Paid Social Media Campaigns Video
  25. Lecture 25: Managing a Facebook Page Video
  26. Lecture 26: Facebook Page Analytics Video
  27. Lecture 27: Set Up Paid Meta Campaign Video
  28. Lecture 28: Mobile Marketing with Whatsapp Video
  29. Lecture 29: Content Marketing Video
  30. Lecture 30: Influencer Marketing Video
  31. Lecture 31: B2B Digital Marketing Video
  32. Lecture 32: LinkedIn Marketing Video
  33. Lecture 33: Generative Engine Optimisation - 1 Video
  34. Lecture 34: Generative Engine Optimisation - 2 Video
  35. Lecture 35: Agentic Commerce Video
  36. Lecture 36: Website Development Video
  37. Lecture 37: Introduction to GA4 Video
  38. Lecture 38: Introduction to GA4 (contd..) Video
  39. Lecture 39: Introduction to GA4 (contd..) Video
  40. Lecture 40:Introduction to GA4 (contd..) Video