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Course11010507441 lectures

Consumer Behaviour

Prof. Srabanti Mukherjee · IIT Kharagpur

Start with lecture 1 At NPTEL

Lectures

Week 1

  1. Lecture 1: Introduction to Consumer Behaviour Video
  2. Lecture 2: The Changing Patterns of Consumer Behaviour Video
  3. Lecture 3: Dimensions of Consumerism Video
  4. Lecture 4: Use of Market Segmentation in Consumer Behaviour Video
  5. Lecture 5: Process of Motivation Video

Week 2

  1. Lecture 6: Theories of Motivation Video
  2. Lecture 7: Consumer Involvement Video
  3. Lecture 8: Case Study on Motivation and Involvement Video
  4. Lecture 9: Concept and Levels of Perception Video
  5. Lecture 10: Process of Perception Video

Week 3

  1. Lecture 11: Theories of Personality I Video
  2. Lecture 12: Theories of Personality II Video
  3. Lecture 13: Brand Personality & Self concept Video
  4. Lecture 14: Theories of Learning Video
  5. Lecture 15: Attitude Formation I Video

Week 4

  1. Lecture 16: Attitude Formation II Video
  2. Lecture 17: Changing Attitude Video
  3. Lecture 18: Exercise on Attitude Formation and Change Video
  4. Lecture 19: Values Video
  5. Lecture 20: AIO Classification Video

Week 5

  1. Lecture 21: VALS I Typology Video
  2. Lecture 22: VALS TM Typology Video
  3. Lecture 23: Implication of Lifestyle in Marketing Video
  4. Lecture 24: Influence of Culture on Consumer Behaviour Video
  5. Lecture 25: Group Influences on Consumption Video

Week 6

  1. Lecture 26: Role of Celebrity Endorsement Video
  2. Lecture 27: Concept of Family & Family Life Cycle Video
  3. Lecture 28: Family Buying Decisions Video
  4. Lecture 29: Diffusion of Innovations I Video
  5. Lecture 30: Diffusion of Innovations II Video

Week 7

  1. Lecture 31: Influencing Factors for Adoption and Opinion Leadership Video
  2. Lecture 32: Consumer Decision Making Video
  3. Lecture 33: Consumer Black Box Model Video
  4. Lecture 34: Models of Consumer Behaviour I Video
  5. Lecture 35: Models of Consumer Behaviour II Video

Week 8

  1. Lecture 36: Models of Consumer Behaviour III Video
  2. Lecture 37: Models of Consumer Behaviour IV Video
  3. Lecture 38: Organisational Buying Behaviour I Video
  4. Lecture 39: Organisational Buying Behaviour II Video
  5. Lecture 40: Dimensions of Consumer Research Video

Live Session

  1. Live Session 25-02-2020 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kharagpur
Department
Management
Teacher
Prof. Srabanti Mukherjee
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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