Learn · Consumer Behaviour

Lecture 12 of 41Week 3

Lecture 12: Theories of Personality II

Prof. Srabanti Mukherjee · IIT Kharagpur

Credits and licence

From
Consumer Behaviour, IIT Kharagpur (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures

  1. Lecture 1: Introduction to Consumer Behaviour Video
  2. Lecture 2: The Changing Patterns of Consumer Behaviour Video
  3. Lecture 3: Dimensions of Consumerism Video
  4. Lecture 4: Use of Market Segmentation in Consumer Behaviour Video
  5. Lecture 5: Process of Motivation Video
  6. Lecture 6: Theories of Motivation Video
  7. Lecture 7: Consumer Involvement Video
  8. Lecture 8: Case Study on Motivation and Involvement Video
  9. Lecture 9: Concept and Levels of Perception Video
  10. Lecture 10: Process of Perception Video
  11. Lecture 11: Theories of Personality I Video
  12. Lecture 12: Theories of Personality II Video
  13. Lecture 13: Brand Personality & Self concept Video
  14. Lecture 14: Theories of Learning Video
  15. Lecture 15: Attitude Formation I Video
  16. Lecture 16: Attitude Formation II Video
  17. Lecture 17: Changing Attitude Video
  18. Lecture 18: Exercise on Attitude Formation and Change Video
  19. Lecture 19: Values Video
  20. Lecture 20: AIO Classification Video
  21. Lecture 21: VALS I Typology Video
  22. Lecture 22: VALS TM Typology Video
  23. Lecture 23: Implication of Lifestyle in Marketing Video
  24. Lecture 24: Influence of Culture on Consumer Behaviour Video
  25. Lecture 25: Group Influences on Consumption Video
  26. Lecture 26: Role of Celebrity Endorsement Video
  27. Lecture 27: Concept of Family & Family Life Cycle Video
  28. Lecture 28: Family Buying Decisions Video
  29. Lecture 29: Diffusion of Innovations I Video
  30. Lecture 30: Diffusion of Innovations II Video
  31. Lecture 31: Influencing Factors for Adoption and Opinion Leadership Video
  32. Lecture 32: Consumer Decision Making Video
  33. Lecture 33: Consumer Black Box Model Video
  34. Lecture 34: Models of Consumer Behaviour I Video
  35. Lecture 35: Models of Consumer Behaviour II Video
  36. Lecture 36: Models of Consumer Behaviour III Video
  37. Lecture 37: Models of Consumer Behaviour IV Video
  38. Lecture 38: Organisational Buying Behaviour I Video
  39. Lecture 39: Organisational Buying Behaviour II Video
  40. Lecture 40: Dimensions of Consumer Research Video
  41. Live Session 25-02-2020 Video