Learn · NPTEL

Course11010505440 lectures

Consumer Behaviour

Dr. Sangeeta Sahney · IIT Kharagpur

Start with lecture 1 At NPTEL

Lectures

Introduction to the Study of Consumer Behaviour

  1. Introduction to the Study of Consumer Behaviour Video
  2. Introduction to the Study of Consumer Behaviour (Contd.) Video

Market Research and Consumer Behaviour

  1. Market Research and Consumer Behaviour Video
  2. Market Research and Consumer Behaviour (Contd.) Video

Market Segmentation and Positioning

  1. Market Segmentation and Positioning Video
  2. Market Segmentation and Positioning (Contd.) Video

The Consumer Decision Making Process

  1. The Consumer Decision Making Process Video
  2. The Consumer Decision Making Process (Contd.) Video

Models of Consumers and Models of Consumer Behaviour

  1. Models of Consumers and Models of Consumer Behaviour Video
  2. Models of Consumers and Models of Consumer Behaviour (Contd.) Video
  3. Models of Consumers and Models of Consumer Behaviour (Contd. ) Video
  4. Models of Consumers and Models of Consumer Behaviour ( Contd.) Video

Consumer Needs and Motivation, Emotions and Mood,Consumer Involvement

  1. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement Video
  2. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) Video
  3. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Video
  4. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) Video
  5. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Video

Consumer Learning

  1. Consumer Learning Video
  2. Consumer Learning (Contd.) Video
  3. Consumer Learning (Contd. ) Video
  4. Consumer Learning ( Contd. ) Video

Personality,Self Concept and Self Image

  1. Personality, Self Concept and Self Image Video
  2. Personality, Self Concept and Self Image (Contd.) Video

Consumer Perception, Risk and Imagery

  1. Consumer Perception, Risk and Imagery Video
  2. Consumer Perception, Risk and Imagery (Contd.) Video
  3. Consumer Perception, Risk and Imagery (Contd. ) Video

Consumer Attitudes

  1. Consumer Attitudes Video
  2. Consumer Attitudes (Contd.) Video
  3. Consumer Attitudes ( Contd.) Video

Consumer Communication

  1. Consumer Communication Video
  2. Consumer Communication (Contd.) Video

Consumer Groups and Reference Groups

  1. Consumer Groups and Reference Groups Video

Family and Family Life Cycle

  1. Family and Family Life Cycle Video

Social Class and Mobility, Lifestyle Analysis

  1. Social Class and Mobility, Lifestyle Analysis Video

Culture,Sub-Culture and Cross-Culture

  1. Culture, Sub-Culture and Cross-Culture Video
  2. Culture, Sub-Culture and Cross-Culture (Contd.) Video

Interpersonal Communication and Influence

  1. Interpersonal Communication and Influence Video

Opinion Leadership

  1. Opinion Leadership Video

Diffusion of Innovation

  1. Diffusion of Innovation Video
  2. Diffusion of Innovation (Contd.) Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kharagpur
Department
Management
Teacher
Dr. Sangeeta Sahney
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
NPTEL gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed