Learn · Consumer Behaviour

Lecture 18 of 40

Consumer Learning

Dr. Sangeeta Sahney · IIT Kharagpur

Credits and licence

From
Consumer Behaviour, IIT Kharagpur (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
Tweens profiles and older. How courses are placed

All the lectures

  1. Introduction to the Study of Consumer Behaviour Video
  2. Introduction to the Study of Consumer Behaviour (Contd.) Video
  3. Market Research and Consumer Behaviour Video
  4. Market Research and Consumer Behaviour (Contd.) Video
  5. Market Segmentation and Positioning Video
  6. Market Segmentation and Positioning (Contd.) Video
  7. The Consumer Decision Making Process Video
  8. The Consumer Decision Making Process (Contd.) Video
  9. Models of Consumers and Models of Consumer Behaviour Video
  10. Models of Consumers and Models of Consumer Behaviour (Contd.) Video
  11. Models of Consumers and Models of Consumer Behaviour (Contd. ) Video
  12. Models of Consumers and Models of Consumer Behaviour ( Contd.) Video
  13. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement Video
  14. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) Video
  15. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Video
  16. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) Video
  17. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Video
  18. Consumer Learning Video
  19. Consumer Learning (Contd.) Video
  20. Consumer Learning (Contd. ) Video
  21. Consumer Learning ( Contd. ) Video
  22. Personality, Self Concept and Self Image Video
  23. Personality, Self Concept and Self Image (Contd.) Video
  24. Consumer Perception, Risk and Imagery Video
  25. Consumer Perception, Risk and Imagery (Contd.) Video
  26. Consumer Perception, Risk and Imagery (Contd. ) Video
  27. Consumer Attitudes Video
  28. Consumer Attitudes (Contd.) Video
  29. Consumer Attitudes ( Contd.) Video
  30. Consumer Communication Video
  31. Consumer Communication (Contd.) Video
  32. Consumer Groups and Reference Groups Video
  33. Family and Family Life Cycle Video
  34. Social Class and Mobility, Lifestyle Analysis Video
  35. Culture, Sub-Culture and Cross-Culture Video
  36. Culture, Sub-Culture and Cross-Culture (Contd.) Video
  37. Interpersonal Communication and Influence Video
  38. Opinion Leadership Video
  39. Diffusion of Innovation Video
  40. Diffusion of Innovation (Contd.) Video