Learn · TED

Talk16 min

The human insights missing from big data

Tricia Wang · TED

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About

Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown.

The talk

  1. The human insights missing from big data 16 min · TED's player

Credits and licence

Institution
TED
Department
TEDxCambridge
Speaker
Tricia Wang
Year
2016
Level
For everyone
Language
English
Subjects
Economics, Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed