Learn · TED

Talk24 min

The art of choosing

Sheena Iyengar · TED

Watch At TED

About

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

The talk

  1. The art of choosing 24 min · TED's player

Credits and licence

Institution
TED
Department
TEDGlobal 2010
Speaker
Sheena Iyengar
Year
2010
Level
For everyone
Language
English
Subjects
Economics, Business and management, Psychology and the brain
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed