Learn · TED

Talk16 min

How to make choosing easier

Sheena Iyengar · TED

Watch At TED

About

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

The talk

  1. How to make choosing easier 16 min · TED's player

Credits and licence

Institution
TED
Department
TEDSalon NY2011
Speaker
Sheena Iyengar
Year
2011
Level
For everyone
Language
English
Subjects
Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed