Learn · TED

Talk17 min

Life lessons from an ad man

Rory Sutherland · TED

Watch At TED

About

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

The talk

  1. Life lessons from an ad man 17 min · TED's player

Credits and licence

Institution
TED
Department
TEDGlobal 2009
Speaker
Rory Sutherland
Year
2009
Level
For everyone
Language
English
Subjects
Economics, Business and management, Psychology and the brain
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed