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Talk16 min

How stigma shaped modern medicine

Nathalia Holt · TED

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About

In the 1940s, cancer was a condition shrouded in fear and denial, rarely discussed in public. Now there's a healthy public discourse and billions of dollars in research funding dedicated to it. In this talk, writer and microbiologist Dr. Nathalia Holt describes how a landmark 1940s PR campaign helped prompt that paradigm shift. "Changing how a disease is perceived is just as critical as anything coming out of a lab," she says. "We can't change medicine until we change opinions."

The talk

  1. How stigma shaped modern medicine 16 min · TED's player

Credits and licence

Institution
TED
Department
TEDxCapeMay
Speaker
Nathalia Holt
Year
2015
Level
For everyone
Language
English
Subjects
Medicine and health
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed