Learn · TED

Talk11 min

Beware neuro-bunk

Molly Crockett · TED

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About

Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

The talk

  1. Beware neuro-bunk 11 min · TED's player

Credits and licence

Institution
TED
Department
TEDSalon London Fall 2012
Speaker
Molly Crockett
Year
2012
Level
For everyone
Language
English
Subjects
Biology, Medicine and health, Economics, Business and management, Psychology and the brain
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed