Learn · TED

Talk12 min

Your strategy needs a strategy

Martin Reeves · TED

Watch At TED

About

Is it possible to look ahead without stumbling over what's in front of you? All too often companies spend precious time laying out long term strategic plans, only to discover that their maps are out of date in a month. Business strategy expert Martin Reeves offers a solution. He advocates transitioning from relying on a single "classical" approach to strategy and moving towards a more tailored approach to strategy and execution, selecting from 5 distinct patterns of success.

The talk

  1. Your strategy needs a strategy 12 min · TED's player

Credits and licence

Institution
TED
Department
TED@BCG Berlin
Speaker
Martin Reeves
Year
2014
Level
For everyone
Language
English
Subjects
Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed