Learn · TED

Talk12 min

Why play is essential for business

Martin Reeves · TED

Watch At TED

About

To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination games that he uses to get leaders to stretch their thinking and dream up new possibilities.

The talk

  1. Why play is essential for business 12 min · TED's player

Credits and licence

Institution
TED
Department
TED@BCG
Speaker
Martin Reeves
Year
2021
Level
For everyone
Language
English
Subjects
Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed