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Talk14 min

How supply chain transparency can help the planet

Markus Mutz · TED

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About

Given the option, few would choose to buy products that harm the earth -- yet it's nearly impossible to know how most consumer goods are made or where they're sourced from. That's about to change, says supply chain innovator Markus Mutz. He shares how he used blockchain technology to track Patagonian toothfish on their journey from ocean to dinner plate -- and proved it's possible to offer consumers a product they can trust.

The talk

  1. How supply chain transparency can help the planet 14 min · TED's player

Credits and licence

Institution
TED
Department
TED@BCG Mumbai
Speaker
Markus Mutz
Year
2019
Level
For everyone
Language
English
Subjects
Earth and environment, Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed