About
With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.
The talk
Credits and licence
- Institution
- TED
- Department
- TED@BCG
- Speaker
- Mark Abraham
- Year
- 2024
- Level
- For everyone
- Language
- English
- Subjects
- Business and management
- Source
- TED
- Licence
- CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
- Attribution
- TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
- Who can watch
- TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed
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