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Talk14 min

Reinventing creative thinking

Luc de Brabandere · TED

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About

Thinking out of the box -- it's one of the most cited strategies for innovation. Corporate philosopher Luc de Brabandere pondered exactly what was happening in our minds when we think creatively, and shares his own perspective on this strategy. He argues that the most incredible ideas don't come from just thinking beyond the perimeter of our current perception, but from relocating our minds to an entirely different box where preconceived ideas don't limit imagination.

The talk

  1. Reinventing creative thinking 14 min · TED's player

Credits and licence

Institution
TED
Department
TED@BCG London
Speaker
Luc de Brabandere
Year
2015
Level
For everyone
Language
English
Subjects
Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed