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Talk17 min

The post-crisis consumer

John Gerzema · TED

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About

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

The talk

  1. The post-crisis consumer 17 min · TED's player

Credits and licence

Institution
TED
Department
TEDxKC
Speaker
John Gerzema
Year
2009
Level
For everyone
Language
English
Subjects
Economics, Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed