Learn · TED

Talk19 min

Terrorism is a failed brand

Jason McCue · TED

Watch At TED

About

In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

The talk

  1. Terrorism is a failed brand 19 min · TED's player

Credits and licence

Institution
TED
Department
TEDGlobal 2012
Speaker
Jason McCue
Year
2012
Level
For everyone
Language
English
Subjects
Business and management, Law
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed