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Talk20 min

How big brands can help save biodiversity

Jason Clay · TED

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About

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

The talk

  1. How big brands can help save biodiversity 20 min · TED's player

Credits and licence

Institution
TED
Department
TEDGlobal 2010
Speaker
Jason Clay
Year
2010
Level
For everyone
Language
English
Subjects
Earth and environment, Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed